Do you know about ORM? If No, then you must understand that it is the practice of attempting to shape public perception of an organization or person by affecting online information about that entity is known as online reputation management.
Now we are in the revolutionary age of communication in which information technology became an important part of life especially for those people who is resident of metro cities and cities the reach of technology is vast even they are available in the small cities after the wireless internet services like 2G and 3G came into use. People want to know about something, so they turn on their internet, open Google and search what information they are seeking. Google is a search engine shows result of related word that searcher search.
Modern age evolved a society and market in the metro cities or major cities where all kind of services available on one click, most commonly known as online market. In this market search engine and its optimization plays a Vitol role. Who get top position in search results having advantage in sales and services but a problem always associated with business weather it is offline or online that is reputation in market. If you have good reputation in market your sales or services automatically increased.
In online business some negative feedback also comes from customer or from any other sources that definitely damage the reputation of company it produces negative effect on the sales of company.
Online reputation management services provides a control on this type of negative content which affects on company and promote positive content of business in search result of Google and other search engines . Also pushed unwanted content i.e. irrelevant. These services helpful for business as well as for individual like politician or a public figure who want to put a positive image in search. This service covers a vast space from automotive to health care and from selling clothes to provide catering services all sector need reputation.