So, what is Google penguin update? Well, the simplest answer to this question would be: Google penguin update is nothing but an algorithm rolled out by Google post Panda algorithm update in order to give importance, in terms of ranking, to websites of high quality and down rank those who are involved in building links using unethical link building techniques and keyword stuffing.
The sole aim of Google’s Penguin update is to enhance the quality of Google’s search engine result page. The impact of Penguin update was such that a large number of webmasters who were involved in spammy ways to build links witnessed a sudden drop in their website’s ranking and of course, traffic as well. Google’s Penguin update has greatly helped to thwart those webmasters who used to trick Google with the help of links of low quality and over-optimization with keywords.
With the end goal to be safe from being penalized by Penguin update, one need to pay great attention on the content in their website and should utilize fair link building techniques. Around 3% of English language search queries were being hit after Google rolled out Penguin update. It is imperative for you to know that Penguin penalty can be extremely hard and devalue your website to a great extent that it may get blacklisted from Google itself.
Since 2012 to 2016, Google’s Penguin algorithm has been through 10 updates that has assisted search engine optimization (SEO) experts to comprehend problematic areas Penguin has been addressing to. In 2017, Google announced Penguin to be a part of their core algorithm.
Triggers for Penguin
There are mainly 2 areas behind the introduction of Penguin update that Google wanted to tackle, and the two areas are:
With a goal to enhance their website’s ranking, webmasters used to acquire or buy backlinksfromlow-quality or irrelevant websites, which was clearly an unethical effort to manipulate Google’s ranking.
Keyword stuffing is all about using certain keywords within a website over and over again that makes no sense to the readers neither to the search engines in order to get higher rank for those particular set of keywords in the SERP.