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Google Mobile Sites Certification Exam Questions & Answers

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Google Mobile Sites Certification Exam Questions & Answers


Passing a Google exam or having a Google certification is dream of a Digital Marketer and if you can find questions and answers at one place to pass that exam, it is always great. Here at SEO AIM POINT, we are providing more than 100 questions and its answers so that you can pass Google Mobile Site Certification in first attempt. We have taken much care and shown dedication to get this list of questions and answers.

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Google Mobile Sites Certification Exam Questions & Answers 2019

1) The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

  • Intent
  • Differing screen size
  • Functionality
  • Context

2) Showing your ads on top of the mobile page in search results is beneficial because:

  • Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
  • Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile
  • Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile
  • Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile

3) Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

  • Increase bid adjustment for desktop
  • Increase bid adjustment for mobile and desktop
  • Increase bid adjustment for tablets
  • Increase bid adjustment for mobile

 4) iOS app conversion tracking cannot be set up using:

  • Server-to-server (S2S)
  • Codeless conversion tracking
  • Install confirmation feedback
  • SDK 

5) An advertiser with stores throughout the country could use Location Extension Targeting to:

  • Target users in the same way across all of their locations
  • Target users who are within 10 miles of one particular city in the country
  • Target users who are within 20 miles of one particular city in the country
  • Decrease bid by 50% for users who are within 10 miles of their stores

6) App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

  • False
  • True

7) Which flexible bid strategy might help improve the chances that your ad gets to the top of the page? OR Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

  • Target outranking share
  • Target cost-per-acquisition (CPA)
  • Target search page location
  • Target return on ad spend (ROAS)

8) Automatic bidding is ideal for advertisers who:

  • Want to save time managing bids based on hundreds of signals
  • Want to set their own bids for individual ad groups
  • Want to set their own bids for individual keywords
  • Don’t want to spend a lot of time managing keywords

9) How do upgraded URLs help advertisers with 3rd party conversion tracking?

  • Allow advertisers to direct users to the app store to download their app
  • Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
  • Show deep link URLs only to people who already have the app
  • Show app install ads only to people who haven’t downloaded the app yet

10) To connect Firebase to AdWords, which of these is required?

  • In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administrative access.
  • A working knowledge of mobile click attribution technologies
  • More than 100 app installs or conversions
  • At least 1 app install or conversion

11) Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

  • Profile targeting
  • Keyword targeting
  • Location targeting
  • Ad schedule targeting

11) AdWords Smart Bidding uses machine learning and your account data to help you do what?

  • Let you adjust your bids manually, so you’re visible when customers are looking for you.
  • Make informed bidding decisions and value mobile accurately.
  • Prevent your total spend from surpassing the hard limit you set.
  • Limit your bids to the times of day when competition for ad space is lowest.

12) Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

  • False
  • True

12) An app advertiser would want to use a third-party tracking company to:

  • To have a single SDK to add to your app instead of one from each ad network
  • To have more control when communicating with each ad network
  • To see which of an app’s new users came from recent advertising clicks or views
  • To receive reporting on basic usage analytics

13) Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

  • Generate a link ID and share it with your partner.
  • Export and share the data as a CSV file.
  • Consider a partner that is not part of the program, as it is not possible.
  • Establish a server-to-server connection using postback URLs.

14) What two things can you track with AdWords out of the box without making any code changes to your app?

  • You can actually track any custom event you want to define.
  • App installs and core user demographics
  • All app installs and all in-app purchases
  • Android app downloads and Android in-app purchases

15) Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

  • $2.30
  • $2.00
  • $1.70
  • $2.50

16) True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

  • True
  • False

17) Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

  • search and display inventory to help advertisers reach their desired cost-per-install goal
  • search and display inventory to help advertisers reach their desired cost-per-impression goal
  • search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
  • search inventory to help advertisers reach their desired cost-per-install goal

18) To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

  • Schema Development Kit
  • Software Development Kit
  • Software Deprecation Kit
  • Schema Development Key

19) All of these were recommended to help build a faster site except?

  • Site works on a range of screens and devices
  • Optimized content delivery
  • Implementation of AMP (Accelerated Mobile Page) best practices
  • Customer surveys about site performance

20) Select the one way NOT to track app conversions.

  • Using Codeless Android Install tracking
  • Integrate the Google SDK in your app
  • Using an app analytics provider for your AdWords campaigns
  • Add a javascript snippet to your website

21) Which of the following is true about mobile optimized websites?

  • Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text
  • Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
  • Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website
  • You should build your app before your mobile website

22) Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

  • Desktop sites typically don’t load quickly on mobile devices.
  • It’s a cheap way to provide a narrower set of options to mobile customers.
  • Mobile browsers aren’t powerful enough to load most desktop sites.
  • Mobile users don’t need all the features a website can offer.

23) A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

  • Enhanced Mobile Sites
  • Progressive Sites
  • Progressive Web Apps
  • Mobile Site Apps

24) A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

  • Customer profiles
  • Context
  • Cell signals
  • Wi-Fi

25) Which is a benefit of using server-to-server app conversion tracking over an SDK?

  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • B) Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size
  • C) Server-to-server connections are easier to set up than code-less conversion tracking
  • D) Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

26) Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

  • True
  • False

27) What is a lightbox ad?

  • A type of ad format that shows extra information (“extending” from your text ads) about your business
  • A mobile text ad
  • A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
  • A remarketing specific ad format to announce new features of your app

28) Many successful mobile sites have large “touch targets” for clicking that take into account.

  • location where mobile is being used
  • time of day
  • the lack of precision on a touch screen
  • responsive design based on touch

29) Sitelink extensions:

  • Decrease CTR rates as users are sent to specific pages of your site
  • Show your business address, phone number, and a map marker with your ad text
  • Allow targeted remarketing list users to land directly on specific pages of your site
  • Allow advertisers to give users the option to land directly on specific pages of your site

30) To re-engage users with an app, use the following strategies:

  • Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
  • Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
  • Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
  • Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users

31) These are all key to good mobile site design except?

  • Easy user customization
  • Easy navigation
  • Easy search
  • Easy conversion

32) What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

  • A sales team and operating phone bank
  • An active call extension or call-only ad
  • A mobile specific site-link extension
  • An app published in the Google Play store

33) Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  • Target cost per install (tCPI)
  • Get new users who most likely complete in-app actions.
  • Get new users for her app.
  • Google Play Store optimization

34) How does AdWords data-driven attribution give credit for conversions?

  • It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  • It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
  • It uses the linear model to credit conversions equally across all clicks on the path.
  • It gives more credit to clicks that happened closer to the conversion.

35) To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

  • Customer intent
  • Just the last click
  • The first and last click
  • More than just the last click

36) Where can universal app campaigns run?

  • On the Search and Display Networks, and YouTube
  • Only on the Google Play store
  • Only on AdMob
  • Within other apps, also known as in–app

37) Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

  • Your mobile site’s homepage
  • The product page on your app
  • The Google Play or App store, where he can install your app
  • The product page on your mobile site

38) Call-only ads are like ad call extensiosns in that they let you start a call with a touch. How are they different from ad call extensions?

  • Call-only ads don’t include a link to a mobile site.
  • Call-only ads cost more, but reach farther.
  • Call-only ads run for shorter durations than ad call extensions.
  • Call-only ads don’t appear on mobile devices.

39) What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

  • No one has figured a way to “see” mobile’s contribution yet.
  • Many in traditional retail are not mobile users.
  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
  • They don’t use AdWords.

40) Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

  • The app makes use of streaming video.
  • An additional YouTube charge is paid.
  • Video assets are provided.
  • Only landscape videos are used.

41) Which of the following is NOT a type of mobile ad extension?

  • Sitelink extension
  • Download extension
  • Call extension
  • App extension

42) When you use a flexible bid strategy, it will automatically optimize your bids based on:

  • Your performance KPI (Key Performance Indicator)
  • Your quality score
  • Your search term data
  • Your remarketing list

43) Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

  • False
  • True

44) An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

  • False
  • True

45) An advertiser would NOT use AdWords’ mobile offering to:

  • Build a mobile-optimized website
  • Engage with users who have already downloaded their app
  • Track conversions once a user downloads their app
  • Advertise their app

46) Viewable impressions:

  • Allow you to only pay for those ads that are actually viewed
  • Allow you to pay for ads when they are displayed in a viewable position
  • Allow you to only pay for video ads that are viewed within an hour
  • Allow you to pay for ads that are viewed and also converted

47) Admob is ____.

  • a custom deep link
  • an app promotion ad format
  • an ad extension
  • AdWords’ non-owned and operated mobile app inventory

48) You can use a mobile specific display URL to:

  • Show consumers that you are a large brand
  • Differentiate yourself from other advertisers
  • Indicate that you have a mobile-friendly landing page
  • Effectively track conversions to your desktop site

49) App remarketing allows you to target people who:

  • Have used your app before
  • Have searched for your app
  • All of the listed answers are incorrect
  • Have searched for apps similar to yours

50) ———-is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

  • Keyword planner
  • Sitelinks
  • App extensions
  • Conversion tracking

51) _______ are a type of ad format that show extra information about your business.

  • App installs
  • Deep link extensions
  • Ad extensions
  • AdMob extensions

52) To understand the full value of mobile, you must take into account:

  • Mobile conversions
  • Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • App downloads, calls, store visits, cross device conversion, mobile conversions
  • Cross device and mobile conversions

53) A ______ specifies a location in an app that corresponds to the content you’d like to show.

  • remarketing link
  • deep link
  • location link
  • location extension

54) When conversion data shows that mobile drives more value, you would _____ your mobile bid.  When conversion data shows that desktop drives more value, you would ______ your mobile bid.

  • lower, lower
  • raise, lower
  • lower, raise
  • raise, raise

55) Why do mobile advertisers care about driving physical store traffic?

  • All demographics exhibit more loyalty after visiting a store.
  • Online retailers who also offer a physical store option have been shown to bring in the most revenue.
  • Vast majority of sales still occur in physical stores.
  • Customers buy more online when they know they have the option to visit a physical store.

56) What is a simple way to target ads to mobile users when they’re near your physical store locations?

  • Target a radius around your Google My Business location(s).
  • Target users you know have called your AdWords call-only ad.
  • Target specific users you know live near your store.
  • Target a radius around your city.

57) Which extensions can help drive installs of your mobile app?

  • Sitelink extensions
  • Remarketing lists for search ads (RLSAs )
  • Structured snippet extensions
  • App extensions

58) Why do advertisers care about driving calls to their business?

  • They’re faster.
  • Younger demographics prefer to order by phone call.
  • Conversion rates are often much higher from calls.
  • Mobile call ads are easier to win in auctions.

 

59) Which of the following is true about apps?

  • Once a customer downloads an app, they will be likely to return
  • Apps are more geared towards retention, loyalty, and engagement
  • Apps are more geared towards acquisition purposes
  • Apps and mobile optimized sites are the same thing

60) To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

  • product extensions
  • location extensions
  • mobile extensions
  • store visit extensions

61) Showrooming refers to:

  • The phenomenon which turns brick and mortar stores into showroom apps for mobile users
  • The phenomenon where brands sell specialty or limited quantity goods through mobile
  • The phenomenon where various brands within similar categories complete for brand placement on a mobile device
  • The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

62) Which of the following is a way for an advertiser to monetize their app?

  • Charging for app downloads from the Apple iTunes or Google Play store
  • All of the listed answers are correct
  • In-app purchases
  • In-app ads

63) Deep-linking allows:

  • Ads to direct new customers only into deeper, more targeted sections of the app
  • Desktop users to be able to access deeper, more targeted sections within a mobile app
  • Mobile and desktop users to navigate within a mobile app
  • Ads to direct customers into deeper, more targeted sections of the app

64) How can you re-engage users who have abandoned your app after their first use?

  • By engaging users who visit your desktop website
  • Offer deeper discounts to entice visitors.
  • Remarket to app users with a compelling message across search, display, and video.
  • By offering store credit for users who click your ads

65) Which is a good app design practice?

  • Make previous searches and recent purchases readily available.
  • Zoom viewers in automatically for app content you know is most important.
  • Get users to enter valuable user profile information immediately when they first open the app.
  • Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.

66) What does a call extension let users do that call-only ads do not?

  • Easily schedule a call-back from the advertiser when the line is busy.
  • Easily save the number to their phone’s contact list.
  • Choose from two different numbers to call.
  • Click through to your mobile site instead of calling.

67) The Mobile App Behavior reports provide data for

  • how many downloads were referrals from friends
  • in-app user satisfaction ratings
  • details about how users interact with other users of your app
  • interactions such as screen views, exits, and crashes

68) To connect Firebase to Google Analytics, which of these is required?

  • Google Analytics account access and a new property for your mobile app
  • A working knowledge of mobile click attribution technologies
  • More than 100 app installs or conversions
  • At least 1 app install or conversion

69) In AdWords, you can create and manage video campaigns targeting mobile devices by using:

  • Masthead video campaigns
  • mobile app engagement campaigns
  • video campaigns
  • mobile app installs campaigns

70) AdWords cross-device conversions don’t:

  • track from mobile to desktop conversions; they only track desktop to mobile conversions
  • help advertisers understand the device that received the last ad click before the conversion
  • help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
  • track from desktop to mobile conversions; they only track mobile to desktop conversions

71) iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

  • The advertiser is using an in-house or third party app analytics system.
  • This is the only available method of conversion tracking for iOS
  • The advertiser wants to count calls as conversions
  • The advertiser is interested in cross–device conversions

72) With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

  • The YouTube mobile site and Google Play App
  • The YouTube mobile site and the YouTube app
  • Video Search on Google
  • The AdWords mobile site and YouTube app

73) Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

  • False
  • True

74) A(n)                           gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:

  • app index
  • custom deep link
  • location extension
  • website deep link

75) What is an app engagement ad?

  • customized ad shown to users who already have the app in order to drive them back to the app
  • An app extensions which shows a link to your app below your ad
  • A templated “engagement” image ad which allows you to add more text or information to your ad
  • An ad which uses cookies to appear to users who have already downloaded an app

76) When should an advertiser use an app extension instead of an app promotion ad?

  • With keywords intended to direct users to the mobile website, but still give the option to download the app
  • To run your ad on both Search and Display
  • To re-engage with users who have already downloaded the app
  • With keywords intended to drive app download, but still give the option to visit the mobile website

77) You can use the Mobile App Overview report to do which of the following?

  • Review the code for your app and SDKs
  • Assess the general health of your app and to follow data trends
  • Review data about your users’ names, addresses, and income brackets
  • Gain insights into your competitor’s strategies

78) The Mobile App Acquisition reports provide data for which of the following?

  • How many times your mobile apps was installed and opened.
  • How users spend time outside of your app
  • The type of targeting that has the lowest cost–per–acquisition
  • How much data your app has acquired

79) Which of the following is true about apps?

  • The majority of Android apps have been downloaded
  • Most smartphone users download apps on a weekly basis
  • Once a customer downloads an app, they will be likely to return
  • The number of app installs on Android tablets is increasing

80) For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

  • Display Planner
  • Display Ad Builder
  • Display Ad Preview and Diagnosis
  • Display Keyword Planner

81) If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

  • Go to “Campaign Exclusions” from the Display Network tab
  • Create a Display Network campaign targeted to mobile apps
  • Enable Active View reporting
  • Create a placement inclusion for mobile apps

82) What is an app install ad?

  • A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
  • An ad format for advertisers to re-engage with users who have already downloaded the app
  • A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
  • An app extension which shows a link to your app below your ad

83) According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

  • 25%
  • 0%
  • 50%
  • 75%

84) What time of day does mobile usage generally peak?

  • During working hours
  • Morning and evening when people are commuting to work
  • Evening hours when people are at home
  • Spread evenly throughout the day

85) Usage data allows advertisers to:

  • Change bid adjustments based on mobile traffic
  • Create remarketing lists based on how frequently or infrequently a customer is using their app
  • Create a conversion tracking list and add it to their app
  • Add the conversion tracking tag to their app

86) A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

  • False
  • True

87) Where can app ads run?

  • Within other apps, also known as in-app
  • Only on the Google Play store
  • Across Display, Search, and YouTube
  • Only on Admob

88) To find the right mobile bid, you would calculate:

  • (mobile conversion rate / desktop conversion rate) + 1
  • (mobile conversion rate / desktop conversion rate) x 100
  • (desktop conversion rate / mobile conversion rate) – 1
  • (mobile conversion rate / desktop conversion rate) – 1

89) The two types of conversions for YouTube on mobile are:

  • Promotion views and engagement views
  • Promotion views and view-through conversions
  • Download views and engagement conversions
  • Conversions and view-through conversions

90) The conversion optimizer for apps allows

  • AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs
  • AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal
  • AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal
  • AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Click goal

91) The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including  ____.

  • both the iOS and Android mobile apps
  • the Android mobile app and m.youtube.com
  • the Android native mobile app, the iOS app, and m.youtube.com
  • reserve in-stream ads

92) Auto exclusions allow:

  • Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
  • Google advertisers to exclude automatic bidding within their mobile app
  • Google advertisers to exclude high install pricing
  • Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app

93) With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

  • False
  • True

94) The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

  • A) False
  • B) True

95) If your campaign is running on the Display Network, your ads:

  • Are automatically eligible to show in mobile apps
  • Will only show on mobile apps that you select
  • Are not eligible to show in mobile apps
  • Are only eligible to show in specific mobile apps

96) 50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

  • three hours
  • two hours
  • one hour
  • half-an-hour

97) Which of the following is NOT true about an app URL scheme?

  • Typically the website name appears in reverse; e.g., example.com becomes com. example as a scheme
  • Schemes are automatically set up when you create your app
  • The scheme is a part of the link that identifies which app to open
  • You can use “http” or a custom scheme that can start with the app or website name

98) Which is NOT part of AMP:

  • Inline CSS
  • Analytics
  • AMP HTML
  • Custom Fonts

99) A good notification:

  • It is relevant
  • It delivers in the background
  • It can be dismissed
  • It has a default action

100) True or false: Constructing the Document Object Model (DOM) requires style information.

  • True
  • False

101) Why can an intermittently available mobile network result in a poor experience?

  • Enabling WiFi reduces battery life
  • It uses more data
  • Some assets might not be loaded
  • It is less secure than WiFi

102) Which metric is affected by slow pagespeed?

  • Viewthrough rate
  • Conversion rate
  • Clickthrough rate
  • Impressions

103) Which can be sacrificed to reduce the file size of an image?

  • Quality
  • rendering speed
  • color range
  • compression

104) Which is a benefit of a mobile site over an app for businesses?

  • Shorter development timelines. Mobile sites allow for easy updating (for example, users don’t need to accept or install your updates.
  • You have to build a separate site for tablets and phones
  • Mobile sites require approvals before one can gain access
  • Mobile sites only work on Android

105) To deliver the fastest possible time to first render, you should minimize the number of:

  • The number of CSS classes
  • The number of critical JavaScript functions
  • The number of critical resources
  • The number of critical HTML classes

106) Before the browser can render the page, it needs to construct the:

  • Pixel pipeline
  • DOM and CSSOM trees
  • UX trees
  • HTML and JavaScript

107) Which format is preferred for the multi-device and high-resolution icons?

  • PNG
  • Vector (SVG)
  • Data URLs
  • JPEG

108) Why do CSS @imports harm performance?

  • They can introduce unwanted dependencies
  • They create a less efficient CSSOM
  • @import loads files less efficiently than
  • They require additional CPU time to parse

109) Some users are not comfortable converting on their mobile device. What could be an action you can take to improve their experience?

  • Making your primary call-to-action buttons more prominent
  • Showing the desktop version of the site on mobile devices
  • Offering secondary call-to-action buttons, like social sharing
  • Asking the user to register to save their details

110) What is a tool that you can use to emulate and simulate a site that’s experiencing poor or unreliable connectivity?

  • Speedtest.net
  • Pingdom.com
  • Webpagetest.org
  • Speedguidenet

111) Resources with responses that are ______ for all users are great candidates to be cached by a CDN.

  • Identical
  • Sized
  • Different
  • Variants

112) region of ______. Any longer than that and you risk taking up too much time.

  • 5 – 6ms
  • 7 – 8ms
  • 3 – 4ms
  • 9 – 10ms

113) True or false: You can experiment with Google Analytics features by using the Google Merchandise Store demo account.

  • True
  • False

114) When referring to the critical rendering path in site performance, a critical resource is:

  • any resource that returns 404
  • a resource that could block initial display of the page
  • any resource that must be loaded
  • a resource that takes more than 500ms to load

115) Why are push notifications important for advertisers?

  • They deliver timely updates to users
  • They give users the opportunity to re-engage with content they are interested in
  • The information they deliver can be acted on immediately
  • All of the answer options are correct

116) Keeping CSS independent of HTML allows us to treat_______and _______as separate concerns.

  • analytics; optimization
  • images; articles
  • content; design
  • user experience; speed

117) AMP ______ the page ______ waiting for resources to download:

  • indexes; while
  • caches; before
  • lays out; without
  • displays; after

Disclaimer: All questions included here are from exams taken by Google in recent past and all questions answers are accurate as per our knowledge. These answers resulted in 100% on the test, so some of these answers could be wrong. We will not be responsible if any answer is not right or up to your expectation.

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

  • A) Intent 
  • B) Differing screen size
  • C) Functionality
  • D) Context

 

Showing your ads on top of the mobile page in search results is beneficial because:

  • A) Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
  • B) Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile
  • C) Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile 
  • D) Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile

 

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

  • A) Increase bid adjustment for desktop
  • B) Increase bid adjustment for mobile and desktop
  • C) Increase bid adjustment for tablets
  • D) Increase bid adjustment for mobile 

 

iOS app conversion tracking cannot be set up using:

  • A) Server-to-server (S2S)
  • B) Codeless conversion tracking
  • C) Install confirmation feedback
  • D) SDK

 

An advertiser with stores throughout the country could use Location Extension Targeting to:

  • A) Target users in the same way across all of their locations
  • B) Target users who are within 10 miles of one particular city in the country
  • C) Target users who are within 20 miles of one particular city in the country
  • D) Decrease bid by 50% for users who are within 10 miles of their stores

 

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

  • A) False
  • B) True

 

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page? OR Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

  • A) Target outranking share
  • B) Target cost-per-acquisition (CPA)
  • C) Target search page location
  • D) Target return on ad spend (ROAS)

 

Automatic bidding is ideal for advertisers who:

  • A) Want to save time managing bids based on hundreds of signals
  • B) Want to set their own bids for individual ad groups
  • C) Want to set their own bids for individual keywords
  • D) Don’t want to spend a lot of time managing keywords

 

How do upgraded URLs help advertisers with 3rd party conversion tracking?

  • A) Allow advertisers to direct users to the app store to download their app
  • B) Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
  • C) Show deep link URLs only to people who already have the app
  • D) Show app install ads only to people who haven’t downloaded the app yet

 

To connect Firebase to AdWords, which of these is required?

  • In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administrative access.
  • A working knowledge of mobile click attribution technologies
  • More than 100 app installs or conversions
  • At least 1 app install or conversion

 

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

  • Profile targeting
  • Keyword targeting
  • Location targeting
  • Ad schedule targeting

 

AdWords Smart Bidding uses machine learning and your account data to help you do what?

  • Let you adjust your bids manually, so you’re visible when customers are looking for you.
  • Make informed bidding decisions and value mobile accurately.
  • Prevent your total spend from surpassing the hard limit you set.
  • Limit your bids to the times of day when competition for ad space is lowest.

 

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

  • False
  • True

 

An app advertiser would want to use a third-party tracking company to:

  • A) To have a single SDK to add to your app instead of one from each ad network
  • B) To have more control when communicating with each ad network
  • C) To see which of an app’s new users came from recent advertising clicks or views
  • D) To receive reporting on basic usage analytics

 

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

  • Generate a link ID and share it with your partner.
  • Export and share the data as a CSV file.
  • Consider a partner that is not part of the program, as it is not possible.
  • Establish a server-to-server connection using postback URLs.

 

What two things can you track with AdWords out of the box without making any code changes to your app?

  • You can actually track any custom event you want to define.
  • App installs and core user demographics
  • All app installs and all in-app purchases
  • Android app downloads and Android in-app purchases

 

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

  • $2.30
  • $2.00
  • $1.70
  • $2.50

 

True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

  • True
  • False

 

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

  • search and display inventory to help advertisers reach their desired cost-per-install goal
  • search and display inventory to help advertisers reach their desired cost-per-impression goal
  • search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
  • search inventory to help advertisers reach their desired cost-per-install goal

 

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

  • A) Schema Development Kit
  • B) Software Development Kit
  • C) Software Deprecation Kit
  • D) Schema Development Key

 

All of these were recommended to help build a faster site except?

  • Site works on a range of screens and devices
  • Optimized content delivery
  • Implementation of AMP (Accelerated Mobile Page) best practices
  • Customer surveys about site performance

 

Select the one way NOT to track app conversions.

  • A) Using Codeless Android Install tracking
  • B) Integrate the Google SDK in your app
  • C) Using an app analytics provider for your AdWords campaigns
  • D) Add a javascript snippet to your website

 

Which of the following is true about mobile optimized websites?

  • Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text
  • Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
  • Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website
  • You should build your app before your mobile website

 

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

  • Desktop sites typically don’t load quickly on mobile devices.
  • It’s a cheap way to provide a narrower set of options to mobile customers.
  • Mobile browsers aren’t powerful enough to load most desktop sites.
  • Mobile users don’t need all the features a website can offer.

 

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

  • Enhanced Mobile Sites
  • Progressive Sites
  • Progressive Web Apps
  • Mobile Site Apps

 

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

  • Customer profiles
  • Context
  • Cell signals
  • Wi-Fi

 

Which is a benefit of using server-to-server app conversion tracking over an SDK?

  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • B) Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size
  • C) Server-to-server connections are easier to set up than code-less conversion tracking
  • D) Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

 

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

 

  • A) True
  • B) False

 

What is a lightbox ad?

  • A) A type of ad format that shows extra information (“extending” from your text ads) about your business
  • B) A mobile text ad
  • C) A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
  • D) A remarketing specific ad format to announce new features of your app

 

Many successful mobile sites have large “touch targets” for clicking that take into account.

  • location where mobile is being used
  • time of day
  • the lack of precision on a touch screen
  • responsive design based on touch

 

Sitelink extensions:

  • A) Decrease CTR rates as users are sent to specific pages of your site
  • B) Show your business address, phone number, and a map marker with your ad text
  • C) Allow targeted remarketing list users to land directly on specific pages of your site
  • D) Allow advertisers to give users the option to land directly on specific pages of your site

 

To re-engage users with an app, use the following strategies:

  • A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
  • B) Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
  • C) Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
  • D) Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users

 

These are all key to good mobile site design except?

  • Easy user customization
  • Easy navigation
  • Easy search
  • Easy conversion

 

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

  • A) A sales team and operating phone bank
  • B) An active call extension or call-only ad
  • C) A mobile specific site-link extension
  • D) An app published in the Google Play store

 

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  • Target cost per install (tCPI)
  • Get new users who most likely complete in-app actions.
  • Get new users for her app.
  • Google Play Store optimization

 

How does AdWords data-driven attribution give credit for conversions?

  • It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  • It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
  • It uses the linear model to credit conversions equally across all clicks on the path.
  • It gives more credit to clicks that happened closer to the conversion.

 

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

  • Customer intent
  • Just the last click
  • The first and last click
  • More than just the last click

 

Where can universal app campaigns run?

  • On the Search and Display Networks, and YouTube
  • Only on the Google Play store
  • Only on AdMob
  • Within other apps, also known as in–app

 

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

  • Your mobile site’s homepage
  • The product page on your app
  • The Google Play or App store, where he can install your app
  • The product page on your mobile site

 

Call-only ads are like ad call extensiosns in that they let you start a call with a touch. How are they different from ad call extensions?

  • Call-only ads don’t include a link to a mobile site.
  • Call-only ads cost more, but reach farther.
  • Call-only ads run for shorter durations than ad call extensions.
  • Call-only ads don’t appear on mobile devices.

 

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

  • No one has figured a way to “see” mobile’s contribution yet.
  • Many in traditional retail are not mobile users.
  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
  • They don’t use AdWords.

 

Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

  • The app makes use of streaming video.
  • An additional YouTube charge is paid.
  • Video assets are provided.
  • Only landscape videos are used.

 

Which of the following is NOT a type of mobile ad extension?

  • A) Sitelink extension
  • B) Download extension
  • C) Call extension
  • D) App extension

 

When you use a flexible bid strategy, it will automatically optimize your bids based on:

  • Your performance KPI (Key Performance Indicator)
  • Your quality score
  • Your search term data
  • Your remarketing list

 

Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

  • A) False
  • B) True

 

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

  • A) False
  • B) True

 

An advertiser would NOT use AdWords’ mobile offering to:

  • A) Build a mobile-optimized website
  • B) Engage with users who have already downloaded their app
  • C) Track conversions once a user downloads their app
  • D) Advertise their app

 

Viewable impressions:

  • A) Allow you to only pay for those ads that are actually viewed
  • B) Allow you to pay for ads when they are displayed in a viewable position
  • C) Allow you to only pay for video ads that are viewed within an hour
  • D) Allow you to pay for ads that are viewed and also converted

 

Admob is ____.

  • A) a custom deep link
  • B) an app promotion ad format
  • C) an ad extension
  • D) AdWords’ non-owned and operated mobile app inventory

 

You can use a mobile specific display URL to:

  • A) Show consumers that you are a large brand
  • B) Differentiate yourself from other advertisers
  • C) Indicate that you have a mobile-friendly landing page
  • D) Effectively track conversions to your desktop site

 

App remarketing allows you to target people who:

  • A) Have used your app before
  • B) Have searched for your app
  • C) All of the listed answers are incorrect
  • D) Have searched for apps similar to yours

 

———-is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

  • Keyword planner
  • Sitelinks
  • App extensions
  • Conversion tracking

 

_______ are a type of ad format that show extra information about your business.

  • A) App installs
  • B) Deep link extensions
  • C) Ad extensions
  • D) AdMob extensions

 

To understand the full value of mobile, you must take into account:

  • A) Mobile conversions
  • B) Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • C) App downloads, calls, store visits, cross device conversion, mobile conversions
  • D) Cross device and mobile conversions

 

A ______ specifies a location in an app that corresponds to the content you’d like to show.

  • A) remarketing link
  • B) deep link
  • C) location link
  • D) location extension

 

When conversion data shows that mobile drives more value, you would _____ your mobile bid.  When conversion data shows that desktop drives more value, you would ______ your mobile bid.

  • A) lower, lower
  • B) raise, lower
  • C) lower, raise
  • D) raise, raise

 

Why do mobile advertisers care about driving physical store traffic?

  • All demographics exhibit more loyalty after visiting a store.
  • Online retailers who also offer a physical store option have been shown to bring in the most revenue.
  • Vast majority of sales still occur in physical stores.
  • Customers buy more online when they know they have the option to visit a physical store.

 

What is a simple way to target ads to mobile users when they’re near your physical store locations?

  • Target a radius around your Google My Business location(s).
  • Target users you know have called your AdWords call-only ad.
  • Target specific users you know live near your store.
  • Target a radius around your city.

 

Which extensions can help drive installs of your mobile app?

  • Sitelink extensions
  • Remarketing lists for search ads (RLSAs )
  • Structured snippet extensions
  • App extensions

 

Why do advertisers care about driving calls to their business?

  • They’re faster.
  • Younger demographics prefer to order by phone call.
  • Conversion rates are often much higher from calls.
  • Mobile call ads are easier to win in auctions.

 

Which of the following is true about apps?

  • Once a customer downloads an app, they will be likely to return
  • Apps are more geared towards retention, loyalty, and engagement
  • Apps are more geared towards acquisition purposes
  • Apps and mobile optimized sites are the same thing

 

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

  • A) product extensions
  • B) location extensions
  • C) mobile extensions
  • D) store visit extensions

 

Showrooming refers to:

  • A) The phenomenon which turns brick and mortar stores into showroom apps for mobile users
  • B) The phenomenon where brands sell specialty or limited quantity goods through mobile
  • C) The phenomenon where various brands within similar categories complete for brand placement on a mobile device
  • D) The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

 

Which of the following is a way for an advertiser to monetize their app?

  • A) Charging for app downloads from the Apple iTunes or Google Play store
  • B) All of the listed answers are correct
  • C) In-app purchases
  • D) In-app ads

 

Deep-linking allows:

·         Ads to direct new customers only into deeper, more targeted sections of the app

·         Desktop users to be able to access deeper, more targeted sections within a mobile app

·         Mobile and desktop users to navigate within a mobile app

·         Ads to direct customers into deeper, more targeted sections of the app

 

How can you re-engage users who have abandoned your app after their first use?

  • By engaging users who visit your desktop website
  • Offer deeper discounts to entice visitors.
  • Remarket to app users with a compelling message across search, display, and video.
  • By offering store credit for users who click your ads

 

Which is a good app design practice?

  • Make previous searches and recent purchases readily available.
  • Zoom viewers in automatically for app content you know is most important.
  • Get users to enter valuable user profile information immediately when they first open the app.
  • Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.

 

What does a call extension let users do that call-only ads do not?

  • Easily schedule a call-back from the advertiser when the line is busy.
  • Easily save the number to their phone’s contact list.
  • Choose from two different numbers to call.
  • Click through to your mobile site instead of calling.

 

The Mobile App Behavior reports provide data for

 

  • how many downloads were referrals from friends
  • in-app user satisfaction ratings
  • details about how users interact with other users of your app
  • interactions such as screen views, exits, and crashes

 

To connect Firebase to Google Analytics, which of these is required?

  • Google Analytics account access and a new property for your mobile app
  • A working knowledge of mobile click attribution technologies
  • More than 100 app installs or conversions
  • At least 1 app install or conversion

 

In AdWords, you can create and manage video campaigns targeting mobile devices by using:

  • Masthead video campaigns
  • mobile app engagement campaigns
  • video campaigns
  • mobile app installs campaigns

 

AdWords cross-device conversions don’t:

  • track from mobile to desktop conversions; they only track desktop to mobile conversions
  • help advertisers understand the device that received the last ad click before the conversion
  • help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
  • track from desktop to mobile conversions; they only track mobile to desktop conversions

 

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

 

  • The advertiser is using an in-house or third party app analytics system.
  • This is the only available method of conversion tracking for iOS
  • The advertiser wants to count calls as conversions
  • The advertiser is interested in cross–device conversions

 

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

 

  • The YouTube mobile site and Google Play App
  • The YouTube mobile site and the YouTube app
  • Video Search on Google
  • The AdWords mobile site and YouTube app

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

 

  • False
  • True

 

A(n)                           gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:

 

  • app index
  • custom deep link
  • location extension
  • website deep link

 

What is an app engagement ad?

 

  • A customized ad shown to users who already have the app in order to drive them back to the app
  • B) An app extensions which shows a link to your app below your ad
  • C) A templated “engagement” image ad which allows you to add more text or information to your ad
  • D) An ad which uses cookies to appear to users who have already downloaded an app

 

When should an advertiser use an app extension instead of an app promotion ad?

 

  • With keywords intended to direct users to the mobile website, but still give the option to download the app
  • B) To run your ad on both Search and Display
  • C) To re-engage with users who have already downloaded the app
  • D) With keywords intended to drive app download, but still give the option to visit the mobile website

 

You can use the Mobile App Overview report to do which of the following?

 

  • A) Review the code for your app and SDKs
  • B) Assess the general health of your app and to follow data trends
  • C) Review data about your users’ names, addresses, and income brackets
  • D) Gain insights into your competitor’s strategies

 

The Mobile App Acquisition reports provide data for which of the following?

 

  • How many times your mobile apps was installed and opened.
  • How users spend time outside of your app
  • The type of targeting that has the lowest cost–per–acquisition
  • How much data your app has acquired

 

Which of the following is true about apps?

 

  • The majority of Android apps have been downloaded
  • Most smartphone users download apps on a weekly basis
  • Once a customer downloads an app, they will be likely to return
  • The number of app installs on Android tablets is increasing

 

For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

 

  • A) Display Planner
  • B) Display Ad Builder
  • C) Display Ad Preview and Diagnosis
  • D) Display Keyword Planner

 

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

 

  • A) Go to “Campaign Exclusions” from the Display Network tab
  • B) Create a Display Network campaign targeted to mobile apps
  • C) Enable Active View reporting
  • D) Create a placement inclusion for mobile apps

 

What is an app install ad?

  • A) A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen
  • B) An ad format for advertisers to re-engage with users who have already downloaded the app
  • C) A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
  • D) An app extension which shows a link to your app below your ad

 

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

 

  • A) 25%
  • B) 0%
  • C) 50%
  • D) 75%

 

What time of day does mobile usage generally peak?

 

  • A) During working hours
  • B) Morning and evening when people are commuting to work
  • C) Evening hours when people are at home
  • D) Spread evenly throughout the day

 

Usage data allows advertisers to:

 

  • A) Change bid adjustments based on mobile traffic
  • B) Create remarketing lists based on how frequently or infrequently a customer is using their app
  • C) Create a conversion tracking list and add it to their app
  • D) Add the conversion tracking tag to their app

 

A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

 

  • A) False
  • B) True

 

Where can app ads run?

 

  • A) Within other apps, also known as in-app
  • B) Only on the Google Play store
  • C) Across Display, Search, and YouTube
  • D) Only on Admob

 

To find the right mobile bid, you would calculate:

 

  • A) (mobile conversion rate / desktop conversion rate) + 1
  • B) (mobile conversion rate / desktop conversion rate) x 100
  • C) (desktop conversion rate / mobile conversion rate) – 1
  • D) (mobile conversion rate / desktop conversion rate) – 1

 

The two types of conversions for YouTube on mobile are:

 

  • A) Promotion views and engagement views
  • B) Promotion views and view-through conversions
  • C) Download views and engagement conversions
  • D) Conversions and view-through conversions

 

The conversion optimizer for apps allows

 

  • A) AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs
  • B) AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal
  • C) AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal
  • D) AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Click goal

 

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including  ____.

 

  • A) both the iOS and Android mobile apps
  • B) the Android mobile app and m.youtube.com
  • C) the Android native mobile app, the iOS app, and m.youtube.com
  • D) reserve in-stream ads

 

Auto exclusions allow:

 

  • A) Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
  • B) Google advertisers to exclude automatic bidding within their mobile app
  • C) Google advertisers to exclude high install pricing
  • D) Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app

 

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source

 

  • A) False
  • B) True

 

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

 

  • A) False
  • B) True

 

If your campaign is running on the Display Network, your ads:

 

  • A) Are automatically eligible to show in mobile apps
  • B) Will only show on mobile apps that you select
  • C) Are not eligible to show in mobile apps
  • D) Are only eligible to show in specific mobile apps

 

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

 

  • A) three hours
  • B) two hours
  • C) one hour
  • D) half-an-hour

 

Which of the following is NOT true about an app URL scheme?

 

  • A) Typically the website name appears in reverse; e.g., example.com becomes com. example as a scheme
  • B) Schemes are automatically set up when you create your app
  • C) The scheme is a part of the link that identifies which app to open
  • D) You can use “http” or a custom scheme that can start with the app or website name

 

Which is NOT part of AMP:

  • Inline CSS
  • Analytics
  • AMP HTML
  • Custom Fonts

 

A good notification:

 

  • It is relevant
  • It delivers in the background
  • It can be dismissed
  • It has a default action

 

True or false: Constructing the Document Object Model (DOM) requires style information.

 

  • True
  • False

 

Why can an intermittently available mobile network result in a poor experience?

 

  • Enabling WiFi reduces battery life
  • It uses more data
  • Some assets might not be loaded
  • It is less secure than WiFi

 

Which metric is affected by slow pagespeed?

 

  • Viewthrough rate
  • Conversion rate
  • Clickthrough rate
  • Impressions

 

Which can be sacrificed to reduce the file size of an image?

 

  • Quality
  • rendering speed
  • color range
  • compression

 

Which is a benefit of a mobile site over an app for businesses?

 

  • Shorter development timelines. Mobile sites allow for easy updating (for example, users don’t need to accept or install your updates.
  • You have to build a separate site for tablets and phones
  • Mobile sites require approvals before one can gain access
  • Mobile sites only work on Android

 

To deliver the fastest possible time to first render, you should minimize the number of:

  • The number of CSS classes
  • The number of critical JavaScript functions
  • The number of critical resources
  • The number of critical HTML classes

 

Before the browser can render the page, it needs to construct the:

 

  • Pixel pipeline
  • DOM and CSSOM trees
  • UX trees
  • HTML and JavaScript

 

Which format is preferred for the multi-device and high-resolution icons?

 

  • PNG
  • Vector (SVG)
  • Data URLs
  • JPEG

 

Why do CSS @imports harm performance?

 

  • They can introduce unwanted dependencies
  • They create a less efficient CSSOM
  • @import loads files less efficiently than
  • They require additional CPU time to parse

 

Some users are not comfortable converting on their mobile device. What could be an action you can take to improve their experience?

 

  • Making your primary call-to-action buttons more prominent
  • Showing the desktop version of the site on mobile devices
  • Offering secondary call-to-action buttons, like social sharing
  • Asking the user to register to save their details

 

What is a tool that you can use to emulate and simulate a site that’s experiencing poor or unreliable connectivity?

 

  • Speedtest.net
  • Pingdom.com
  • Webpagetest.org
  • Speedguidenet

 

Resources with responses that are ______ for all users are great candidates to be cached by a CDN.

 

  • Identical
  • Sized
  • Different
  • Variants

 

region of ______. Any longer than that and you risk taking up too much time.

 

  • 5 – 6ms
  • 7 – 8ms
  • 3 – 4ms
  • 9 – 10ms

 

True or false: You can experiment with Google Analytics features by using the Google Merchandise Store demo account.

 

  • True
  • False

 

When referring to the critical rendering path in site performance, a critical resource is:

 

  • any resource that returns 404
  • a resource that could block initial display of the page
  • any resource that must be loaded
  • a resource that takes more than 500ms to load

 

Why are push notifications important for advertisers?

 

  • They deliver timely updates to users
  • They give users the opportunity to re-engage with content they are interested in
  • The information they deliver can be acted on immediately
  • All of the answer options are correct

 

Keeping CSS independent of HTML allows us to treat_______and _______as separate concerns.

 

  • analytics; optimization
  • images; articles
  • content; design
  • user experience; speed

 

AMP ______ the page ______ waiting for resources to download:

 

  • indexes; while
  • caches; before
  • lays out; without
  • displays; after

 

Which of the following is NOT a best practice to optimize forms on mobile?

 

  • Exposing options instead of using a drop-down menu
  • Using a real-time validation for errors in forms
  • Showing labels inside form fields for convenience
  • Offering users a numerical keyboard for telephone number field

 

 

 

How does AMP work?

 

  • Keeps all third-party JavaScript out of the critical path
  • All of the above
  • Doesn’t let extension mechanisms block rendering
  • Allows only asynchronous scripts

 

To optimize for speed, you shouldn’t use too many webfonts and you should minimize the number of _____.

 

  • Dingbats
  • Variants
  • Descenders
  • Ligatures

 

What does “Variant A” in A/B Testing usually represent?

 

  • Test version of the web page that is modified from the original
  • Original version of the web page

 

The render tree contains:

  • visible content
  • content of the page
  • the DOM
  • the styles of the page

 

Which is true about calls-to-action usage on mobile homepages?

 

  • Same calls-to-action should be used both on mobile and desktop sites
  • Use only menus
  • Keep call to action on the second page
  • Calls-to-action should be prominent on the visible area of the mobile homepage

 

Research shows that mobile users expect to:

 

  • tap the logo at the top of a mobile page to take them back to the homepage
  • tap the logo at the top of a mobile page to take them to a “Contact Us” page
  • see the logo below the fold on mobile sites
  • tap the logo at the top of a mobile page to take them to new products

 

Which allows for efficient font reuse between pages?

 

  • The local() directive
  • The font matching algorithm
  • Revalidation token
  • WOFF2 fonts

 

 

What’s the fastest and best-optimized resource?

 

  • An image
  • The one not sent
  • Javascript
  • Web fonts

 

How can you make the job a lot simpler for the browser?

  • Follow the style guide
  • Add more parents
  • Change the selector to a class
  • Create more complex CSS

 

Which components often account for most of the downloaded bytes on a web page?

 

  • Fonts
  • Articles
  • JavaScript
  • Images

 

True or false: Using a mix of desktop and mobile-optimized pages on mobile sites improves the user experience since some users are more familiar with the desktop version of the site.

 

  • True
  • False

 

Which is an example of a situation when an unnecessary resource negatively impacts the user experience.

 

  • Optimized images
  • Lazy loading
  • One web font
  • A photo carousel on the homepage that allows the visitor to preview multiple photos with a quick click

 

Why did Facebook create “2G Tuesdays”?

 

  • To understand how people on 2G use their product
  • To run a random experiment
  • Most users are on 2G
  • Facebook didn’t create “2G Tuesdays”

 

 

What is it that the App shell helps with

  • Creating a fully optimized site
  • Improves elements of the UX
  • Making the full page load faster
  • Making transitions between pages faster

 

Which of the following statements is true about the mobile experience of users?

 

  • It’s important to show as much information as possible on the visible part of a mobile site
  • Users are willing to accept longer load times for high-resolution images
  • It’s important to show a prominent “full site” label on a mobile site
  • It’s important to use call-to-action buttons to keep users in the same browser window

 

Which describes how a Service Worker operates?

 

  • It runs a programmable network proxy
  • It doesn’t handle network requests coming from the navigation on the website
  • It can be used only when the user is browsing the website
  • None of these answer options describe a Service Worker

 

Which of these features is part of a Progressive Web App?

 

  • UX API
  • Location API
  • Call API
  • Add to home screen

 

For each font on your website you should:

 

  • Minimize the HTML
  • Make sure to add as many as possible
  • Add CSS
  • Minimize the number of used variants.

 

 

Which of the following describes the Payment API correctly?

 

  • It is designed for external card readers
  • It requires a phone with a fingerprint reader
  • It bypasses the checkout form
  • It replaces your payment processor

 

How many times per second do most devices refresh their screens?

 

  • 100
  • 35
  • 60
  • 20

 

The first step to optimize the critical rendering path is:

 

  • analyze and characterize your critical path: number of resources, bytes, length.
  • optimize the number of critical bytes to reduce the download time (number of roundtrips)
  • minimize number of critical resources: eliminate them, defer their download, mark them as async, and so on
  • optimize the order in which the remaining critical resources are loaded: download all critical assets as early as possible to shorten the critical path length.

 

Google Optimize does NOT currently allow you to:

 

  • test new website designs, layouts and content with a subset of your visitors
  • serve experiments to specific groups of users that you’ve defined as Audiences in Google Analytics
  • do heatmap analysis to better understand to user behaviour on your site
  • use your existing goals and metrics in Google Analytics as experiment objectives

 

According to a Google poll, what is the top frustration when users browse the web on their mobile device?

 

  • Not knowing where to click
  • Waiting for slow pages to load
  • Being shown interstitials
  • Watching a video

 

Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?

 

  • Product Performance Report
  • Checkout Behavior Analysis Report
  • Device Usage Report
  • Top Landing Pages Report

 

Before introducing mobile site design best practices to your clients, you should examine their.

 

  • existing mobile sites
  • page speed scores
  • design process
  • staffing and budget

 

True or false: Mobile pages that load 1s faster see up to a 27% increase in CvR.

 

  • False
  • True

 

At a minimum, what Speed Index score should you be aiming for?

 

  • Less than 5000
  • Greater than 95%
  • Within 10% of similar sites
  • Greater than 5000

 

How do you prioritize optimization of the mobile site for browser versions or screen resolutions:

 

  • Optimize all at the same time
  • Look for the oldest version of your site
  • Look for the highest number of sessions and lowest conversion rates (or highest bounce rates)
  • Prioritize the site with the highest conversion rates

 

True or false: JavaScript can block DOM construction unless explicitly declared as async.

 

  • False
  • True

 

Image information such as location and camera description can often be deleted to reduce image sizes. This type of information is called:

 

  • Raster
  • Vector
  • GZIP
  • Metadata

 

Mobile sites:

 

  • are accessed through the desktop device’s web browser
  • have specific functionality for mobile devices
  • need to be downloaded or installed to a device
  • require approvals to access

 

Which changes to “geometric properties” affect the layout?

 

  • All of the above
  • Widths
  • Heights
  • Top

 

True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other

 

  • False
  • True

 

At a minimum, what page weight should you be aiming for?

 

  • 2MB
  • 1MB
  • More than 3MB
  • Less than 1MB

 

Which is the best way to discover and prioritize landing pages for UX improvement potential?

 

  • Checking Exit Pages Report focusing on Page Views metric
  • Checking All Pages Report focusing on Unique Page Views metric
  • Checking All Pages Report focusing on Average Time on Page metric
  • Checking Landing Pages Report focusing on Bounce Rate metric

 

A Progressive Web App:

 

  • works even with unreliable network through service worker
  • slows experience and therefore decreases advertisers conversion rate
  • needs high bandwidth environments
  • is the same as Accelerated Mobile Page

 

In which of the following situations can a high bounce rate be interpreted as a good metric?

 

  • Campaign landing page brings the user to the first step of a 3-step lead generation form
  • Campaign landing page brings the user to the product detail page
  • Campaign landing page brings the user to a page where the company promotes their phone number to receive calls

 

True or false: To instruct the browser to use the default device width, you would use [meta name=”viewport” content=”width=device-width”].

 

  • False
  • True

 

Which of the following describes an App shell?

 

  • It comprises of all page elements which are dependant of the specific page contents
  • It discourages caching of content that overlaps across pages of the website
  • It provides a fast first impression gracefully transitioning to a fully loaded page
  • None

 

What is a valid event for a Service Worker to emit when it’s registered?

 

  • Canceled
  • Install
  • Idle
  • Stop

 

When using Chrome devtools, what should you limit the connectivity to?

 

  • Regular 2G
  • Regular 3G
  • Regular 4G
  • No Throttling

 

Which is NOT true about Responsive Sites?

 

  • Responsive Sites are easier to maintain
  • Responsive Sites are cost-effective
  • Responsive Sites usually have faster load times vs Separate (m.dot) Sites
  • Responsive Sites have one codebase, deployment and URL

 

In the layout step, the browser:

 

  • first resizes elements before computing their position
  • computes the size and position of render tree elements
  • displays the on-screen elements in their new positions
  • forces the DOM to be rebuilt

 

Which of the following is NOT true about site search experience on mobile sites?

 

  • Users rely on filters to narrow down search results
  • Comprehensive search results are better than concise results
  • Smart-search features like auto-complete and corrected misspelling are especially important to have on small screens
  • Positioning site search at the top of a mobile page with an open-text search box is a best practice

 

Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

 

  • Using click-to-call buttons for complicated forms or complex tasks
  • Letting users convert as a guest
  • Asking for registration to use the site
  • Remembering and prefilling preferences of registered users in forms

 

True or false: Images should never change when rotating a device screen or between different device sizes

 

  • True
  • False

 

Which most accurately describes the purpose of compression?

 

  • Minimizing file size
  • Making the code faster
  • Combining files
  • Fitting more into the cache

 

Posted at : 30-03-2019 17:53:43