The trends of digital marketing have evolved over a considerable period of time. It has been observed that there is a rapid improvement in the usage of digital media in 2017 by the small, medium as well as the large scale organizations. Now, the people are taking more interest in the online transactions, online buying and selling of goods and services and many more things. Therefore, it has now boosted up the interest, knowledge and skills of people that are living in the digital world. They are now adapting to various changes such as cashless transactions for all the marketing needs and requirements.
In the year 2017, it has been observed that most of the businesses or companies have now accepted the digital marketing trends. Now in 2018, they have now realized the value, effectiveness and ease of digital or online marketing that is useful in expanding and spreading their business across the globe. Now, in 2018, it is the right time to create and implement new strategies of online or digital marketing in India.
Today, businessmen are using more videos than images for the promotion and marketing of their products and services. They are using video ads for adding more value to their products and services. It will help the business in increasing their sales.
In the year 2018, the companies would find that mobiles will range upwards than computers. It would be used for generating more amount of traffic and that will result in more money transactions as well.
It has been noticed that, almost 89% of the total population like to use internet on their smart phones than on the computers or laptops. Now, various companies have launched mobile apps so that they have one more source to increase their sales.
Nearly 99% of the population is engaged in using social media channels such as Whatsapp, Twitter, Facebook, LinkedIn, Instagram and many more. Therefore, now most of the companies are using these social media channels for promoting their products and services through these social media channels.