So, you are going to re-launch your new website. Well, in that case, we sincerely congratulate you. However, do you know that re-launching a website can sometimes impact its current ranking on the SERPs? Yes, you read that right. Sometimes re-launching a website with new designs and all can bring your website’s ranking down. But, there’s good news. There are certain things, which if done correctly, can maintain the rank of your website while your re-launch it. And, this is what we are going to discuss in this blog post. So, without wasting any time, let us begin:
1 – Changing Your Content
Making minor changes to your website’s content is acceptable. However, if you entirely alter your website’s content, it may hamper your current ranking. There are certain critical on-page elements, such as headlines and header tags, which if altered, can cause a drop in your website’s ranking. Earning high-rank white hat SEO is a time-consuming process and hence, you must try to avoid altering critical on-page elements as much as possible. There are many SEO companies in Bhopal that you can seek consultation from in case you have any doubts in this regard.
2 – Reducing the Length of Your Content
We can certainly realize that you may have genuine, and some important reasons to reduce the length of your existing content, such as for offering a better user experience, or simply to make it cleaner and shorter. But, it is to be noted that reducing the length of your existing content can hamper the ranking of your website. It would be better if you can figure out some other ways instead of reducing the length of your content. Speak with your website designer to come up with some different layout for the website, keeping your goal in mind.
3 – The 301 Redirection
The 301 redirect is the most critical SEO-related thing that you need to keep in mind while re-launching your website. In the redesigning process of your website, if the URLs have been changed, it is important for you to get the old URLs 301 redirected to the new ones. If you are not sure how to redirect your pages, feel free to seek help from an best SEO company in Bhopal, or your web developer.
Re-launching your website with a new design and all can be a good idea, but it can be tricky as well when it comes to keeping your website’s SEO value intact throughout the re-launching process. It is always a good idea to seek expert's help in such cases.