What is a conversion?
Conversion is a goal of any business which differs from business to business. It is all about what action you want your website visitors to perform. For instance, you may want them to make a purchase, download a song, PDF or anything.
What exactly is a conversion rate?
The conversion rate is nothing but the percentage of visitors visiting your website to the number of them being converted into your customers. It is calculated by conversions/visitors*100.
What is conversion rate optimization?
In a simple sentence, conversion rate optimization is the process of optimizing a webpage/website in such a way that its visitors get converted into customers.
We, being the best SEO Company in Bhopal, are going to provide you with a couple of steps that you should follow in order to increase the conversion rate of your website. So, without wasting any time, let us have a look at them in brief:
1. Base your conversion rate optimization strategy on data
You need data to optimize your website’s conversion rate. For the same, you can make use of tools, such as, Google Analytics and so forth. You need to analyze such data and base the foundation of your conversion rate optimization (CRO) strategy on it. Behavior flow report can provide you with an insight into which pages within your website encourages its visitors to stay and from which pages your visitors usually bounce off. You need to work on pages which are not performing as they should.
2 – Figure out if your offer is suitable for your audience or not
Being the leading SEO Company in Bhopal, we would suggest creating more than just one lead magnet with the end goal to be aware of the cravings of your audience. This will enable you to create lead magnets that your website visitor’s needs.
3 – Figure out what is working and what is not
It has been always a great idea to test everything, such as, the length of content, the frequency of publishing, calls to actions, lead magnets and so forth. With Crazy Egg, you can run all sorts of maps on your website to understand how users interact with your content. It can enable you figure are what your visitors mostly click on, where they give up scrolling, and spend more time. With the end goal to figure out how your website visitors interact with a page on your site, this tool is especially useful.
4 – Provide a money-back guarantee
As a marketer or business owner, you should be well aware of the fact that consumers do not love taking risks. They are never going to invest their money on something until and unless they are certain that the will get what they have paid for. A money-back guarantee can eliminate the fear among your consumers. Along with being a quick way to enhance your conversion rate, a money back guarantee to build trust and help the consumer feel more secure.