What is PPC and How to Increase Your Ad Ranking?

PPC Company

What is PPC?

PPC means pay-per-click. It is nothing but a form of online marketing where advertisers are being charged with certain amount of money for every click they get on their advertisement. In essence, this is a way to get a visit to your site, instead of trying to get people visit your site naturally.

Advertising in search engines is among the most sought after categories of pay-per-click. When a person searches for keywords related to any business offering, the advertiser may place a bet on advertising through a search engine advertising link. For instance, if we bid on the keyword "SEO Company in Bhopal", then our ad may appear at the top of the Google results page.

Every time when someone clicks on our advertisement to visit our website, search engine charges a small amount of fee from us. If a PPC campaign is optimized properly, the fees are negligible as it can help you earn several times more than what you have paid for the visits. I repeat, this can only be possible if your PPC campaign has been optimized properly.

Being one of the best digital marketing companies in Bhopal, we are going to present you with couple of tips that can improve the ranking of your advertisement. So, without wasting any time, let us have a look at them in brief:

1 – Bid More

I know that many of you, who are on a limited budget, would find this difficult, but since this is the fastest and better way to improve ad ranking, we need to consider it. If you increase the bid, it can increase the ranking of ads and get the first place. If you are on a very tight budget, you can choose small number of keywords that can add great benefit to your business rather than bidding on larger amount of keywords.

2 – Use Different Landing Pages for Different Ads

Google does not see ads created by you only; they also investigate landing pages. As a result, instead of directing all ad traffic to the same site, you can use various landing pages for various products and increase your Ad Rank.

3 – Use Feature-Benefit Selling to Increase CTR

The position of your advertisement is not the only thing that can help you get more clicks. Sometimes, advertisements at the lower rank get more clicks as compared to those that gets placement at the top. There are several ways to achieve the same. One of the most widely used ways is highlighting specific features and benefits that you can offer to your customers.