Every SEO company in India has their own perspective on black hat SEO (Search Engine Optimization). In simple words, black hat SEO incorporates techniques which are against Google’s guidelines. Some SEO company in India consider black hat SEO as an option to achieve higher rankings within a short span of time. Many SEO companies in India strongly believe that black hat SEO techniques are useful and they recommend others to utilize them.
You will be penalized, if Google finds out algorithmically or manually, that your website uses black hat SEO techniques. We, being the best SEO Company in India, have tried to present you with some black hat SEO techniques that every SEO practitioners should strictly avoid.
Keyword Stuffing: Using a keyword repeatedly in an article or a small piece of text is known as keyword stuffing. It is not natural, healthy, or unique. It provides terrible experience to the users of your website and most importantly, the Panda will penalize you for low-quality content. Google prioritizes sites with content that are written for humans, not for search engines.
Duplicate Content: Duplicate content is a type of content that appears on two or more than two websites. Using duplicate content is going to hamper your ranking to a large extent in a blink of an eye. Make sure to check your content if it is plagiarism free prior to submitting it online and make it public.
Content Spinning: Content spinning is all about using tools or scripts to generate content automatically and publish it on your website without making any effort by your side. For short term, you may be benefitted out of content spinning, but you will start to experience significant rank loss later. You may also get blacklisted from the search engine.
Hiding Texts & Links: Hiding links and texts in the body with the help of CSS to position text off-screen, using the same color font as the background, or setting the font size to 0 can be seen as deceptive and is a violation of Google's Webmaster Guidelines.
Cloaking: Clocking is nothing but a dishonest way of utilizing two pieces of content; one for the search engine and the other for the user. Clocking violates Google Webmaster Guidelines and can get you penalized by under Google Penguin update.
Comment Spamming: Comment Spamming is all about generating links to your website or blog by commenting on different blogs and websites even though the sites are relevant or not to your niche or activity profile.
Sooner or later, all the SEO Company India or wherever that uses Black hat SEO techniques is going to lose rank and traffic for sure. It is always advisable to follow Google’s guidelines for website optimization.