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Google Analytics Certification Exam Questions and Answers

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Google Analytics Certification Exam Questions and Answers


Looking to pass Google Analytics Certification Exam in 11th March 2019? Well, here in this blog SEO AIM POINT is providing you latest Google Analytics Certification questions and answers asked in 2019. Questioned and its answers are around 100% accurate. If you want to check its accuracy, you can do it. Through this blog, we just want to help candidates pass their GA exam quite comfortably at the first attempt. There are many candidates which struggle to get the right answer for Google Analytics Certification questions

As you already know, you are given 90 minutes to answer 70 questions and for passing it, you have to score 80% marks means out of 70 questions, you need to answer correctly for 56 questions. It is not an easy task as it appears. So, Get these questions and pass in just first attempts.

Here is list of 70 questions and its answers –

1. To recognize users across different devices, what is required for User ID?

  • Attribution Models
  • Google Ads Linking
  • User ID
  • Audience Definitions

2. What data table display compares report metrics to the website average?

  • Pivot
  • Comparison
  • Percentage
  • Performance

3. Views can include website data collected before the view was created.

  • True
  • False

4. What report shows the percent of site traffic that visited previously?

  • Sales Performance report
  • Frequency & Recency report
  • Referrals report
  • New vs Returning report

5. Which assets cannot be shared in the Solutions Gallery?

  • Custom reports
  • Segments
  • Custom Dimensions
  • Goals

6. When will Google Analytics be unable to identify sessions from the same user by default?

  • When the sessions happen in the same browser on the same device
  • When the sessions happen in the same browser on the same day
  • When the sessions share the same browser cookie
  • When the sessions happen in different browsers on the same device

7. When does the tracking code send an event hit to Google Analytics?

  • Every time a user adds an event to their calendar
  • Every time a user makes a reservation
  • Every time a user performs an action with event tracking implemented
  • Every time a user performs an action with pageview tracking implemented 

8. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Channel Groupings
  • Multi-Channel Funnels
  • Conversion tracking
  • Attribution modeling

9. What data is Google Analytics Goals unable to track?

  • Watching a video
  • Making a purchase
  • Customer’s lifetime value
  • Signing up for a newsletter

10. What report identifies browsers that may have had problems with a website?

  • The Active Users report
  • The Browser & OS report
  • The Source/Medium report
  • The New vs Returning report

11. In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE
  • FALSE

12. What filter would only include data from a campaign titled "Back to School" in Campaign reports?

  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”

13. Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and Medium
  • Campaign and Ad Content
  • Campaign and Medium
  • Source, Medium, Campaign, and Ad Content

14. What report shows which web pages get the most traffic and highest engagement?

  • Active Users report
  • All Pages report
  • Frequency and Recency report
  • Engagement report 

15. What feature must be enabled to use Multi-Channel Funnels?

  • Advertising features
  • In-page Analytics
  • Custom dimensions
  • Goals or Ecommerce

16. What is a “secondary dimension” in Google Analytics?

  • A visualization to understand the impact of data
  • A dashboard widget that offers more specific analysis
  • An additional report dimension for more specific analysis
  • An additional report metric for more specific analysis

17. What model represents the hierarchical structure of a Google Analytics account?

  • Account > View > Property
  • View > Account > Property
  • Account > Property > View
  • Property > Account > View

18. For autotagging, what parameter does Google Ads include in the destination URL?

  • utm=
  • urlid=
  • adid=
  • gclid=

19. When does the Analytics tracking code send a pageview hit to Google Analytics?

  • Every time a user loads a webpage with embedded tracking code
  • Every time a user adds an item to an online shopping cart
  • Every time a user clicks a video on a website
  • Every time a user searches on a website

20. View filters may be applied retroactively to any data that has been processed.

  • True
  • False

21. To recognize users across different devices, what feature must be enabled?

  • Attribution Models
  • User ID
  • Audience Definitions
  • AdWords Linking 

22. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Active Users report
  • Users Flow report
  • Cohort Analysis report
  • User Explorer report

23. What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Dimension
  • Event Tracking
  • Calculated Metrics
  • Custom Report

24. Auto-tagging is used to collect data from what kind of traffic?

  • Search engine traffic other than Google
  • Social media traffic
  • AdWords Campaign traffic
  • Website referral traffic

25. Which user characteristic may NOT be used to change keyword bids in Google Ads?

  • time of day
  • ad preference
  • location
  • device

26. What would prevent data from appearing in a Custom Report?

  • You’ve applied too many metrics to the Custom Report
  • You haven’t shared that Custom report with users in the same view
  • You’ve applied a filter that filters out all of your data
  • You’ve applied too many dimensions to the Custom Report

27. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Ecommerce reports
  • Goals reports
  • Acquisition reports
  • Multi-Channel Funnel reports

28. What feature collects company-specific data such as Member Status?

  • Event Tracking
  • Custom Filter
  • Custom Dimension
  • Custom Metric

29. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As an interaction
  • As a click
  • As an event
  • As a bounce

30. To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Remove any filters you have added to the view
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu
  • Remove any Secondary Dimensions you have added to the report

31. What feature is required to track customer search terms on a website?

  • Data Import
  • Enhanced Ecommerce
  • Search filters
  • Site Search

32. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Television commercials
  • Paid and organic search
  • Website referrals
  • Social network

33. What scope applies to Custom Metrics?

  • User
  • Session
  • Hit
  • Event

34. View filters are applied in what order?

  • Alphabetical order
  • Sequential order
  • Random order
  • Creation date

35. Sampling is applied to reports before segmentation.

  • True
  • False

36. What is a “metric” in Google Analytics?

  • A dimension that can help you analyze site performance.
  • The numbers in a data set often paired with dimensions.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.

37. When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with their respective domains
  • Analytics will send an alert about duplicate data collection
  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain

38. What data does Google Analytics prohibit collecting?

  • Personally identifable information
  • Product SKU(s)
  • Billing city
  • Purchase amount

39. What feature can join offline business systems data with online data collected by Google Analytics?

  • AdWords Linking
  • Data import
  • User ID
  • Goal tracking

40. What Remarketing audiences cannot be defined by default?

  • Users who visited a specific page on a website
  • Users who visited a physical store
  • Users who speak a particular language
  • Users who played a video on a website

41. What report shows the percentage of traffic that previously visited a website?

  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • All traffic > Referrals report
  • Interests > Affinity categories report

42. Google Analytics cannot collect data from which systems by default?

  • Mobile devices
  • Online point-of-sale systems
  • Websites
  • Offline inventory database

43. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /ordercomplete/index.html
  • /ordercomplete.php
  • /ordercomplete/thank_you.html
  • /order/complete.php

44. What is a “dimension” in Google Analytics?

  • A comparison of data between two date ranges.
  • An attribute of a data set that can be organized for better analysis.
  • The total amount of revenue a business has made in a given date range.
  • A report that offers information about your audience.

45. What is not a benefit of using segments to analyze data?

  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Isolate and analyze specific conversion paths using conversion segments

46. In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • Same scope
  • Same index
  • Same Custom Report
  • Same view

47. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • Data Import
  • The Measurement Protocol
  • Browser cookies
  • The Networking Protocol

48. Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

49. Segments will not allow you to do what?

  • Create subsets of sessions or users
  • Permanently alter data
  • Build custom Remarketing lists
  • Isolate and analyze data

50. What report compares metrics based on user acquisition date over a series of weeks?

  • Users Flow report
  • Active Users report
  • Cohort Analysis report
  • User Explorer report

51. When does a default Analytics session expire?

  • At noon every day
  • When a user is inactive on your website for more than 30 minutes
  • When a user opens another browser window
  • After 30 minutes, regardless of user activity on your website

52. What cannot be collected by the default Analytics tracking code?

  • Device and operating system
  • Browser language setting
  • User’s favorite website
  • Page visits

53. What report shows a visual representation of user interactions on a website?

  • Behavior Flow report
  • Content Drilldown report
  • Landing Pages report
  • Treemaps report

54. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users who are female and have children
  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who engaged in a social media or email campaign
  • Users who viewed a page on a website, then watched a video

55. What type of Custom Report shows a static sortable table with rows of data?

  • Flat Table
  • Map Overlay
  • Pivot Table
  • Explorer

56. What is not a benefit of Google Analytics Remarketing?

  • Show customized ads to customers who have previously visited your site
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists based on custom segments and targets
  • Create remarketing lists without making changes to your existing Analytics snippet

57. To track users and sessions across multiple domains, what first must be set up?

  • AdWords Linking
  • Data Import
  • Ad Exchange Linking
  • Cross-domain tracking

58. What report indicates the pages of a website where users first arrived?

  • Location report
  • All Pages report
  • Landing Pages report
  • Pages report

59. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just before the closing tag of your website
  • Just after the opening tag of your website
  • Just before the closing tag of your website
  • Just after the opening tag of your website

60. Which three campaign parameters are recommended to manually track campaigns?

  • Source, Content, and Term
  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term

61. Once filters have been applied, what is the option to recover filtered data?

  • Data may be recovered within 5 days
  • Data may be recovered within 30 days
  • Filtered data is not recoverable
  • Data may be recovered within 10 days

62. What criteria cannot be used to create a Custom Segment?

  • Dimensions
  • Metrics
  • Ad type
  • Sequences of user actions

63. What is the “Bounce Rate” in Google Analytics?

  • The number of times unique users returned to your website in a given time period
  • The percentage of visits when a user landed on your website and exited without any interactions
  • The percentage of total site exits
  • The percentage of sessions in which a user exits from your homepage

64. In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • Last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • First campaign, search, or ad

65. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 0
  • 1
  • 2
  • 3

66. What report indicates where users start or exit the conversion funnel?

  • Cohort Analysis report
  • Goal Flow report
  • User Timings report
  • Treemaps report

67. What report shows which types of mobile devices visited a website?

  • Technology > Network report
  • All traffic > Source/Medium report
  • Site Content > Landing Page report
  • Mobile > Devices report

68. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 0
  • 1
  • 2
  • 3

69. Sharing a Custom Report will share the report configuration and data included in the report.

  • True
  • False

70. What scope levels available for dimensions and metrics?

  • Hit-level, session-level, product-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Event-level, duration-level, transaction-level, or user-level scope

Best of Luck!!!

Posted at : 11-03-2019 18:13:39