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Google Analytics Certification Exam Questions and Answers 2018

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Google Analytics Certification Exam Questions and Answers 2018

Looking to pass Google Analytics Certification Exam in 12th June 2018? Well, here in this blog SEO AIM POINT is providing you latest Google Analytics Certification questions and answers asked in 2018. Questioned and its answers are around 100% accurate. If you want to check its accuracy, you can do it. Through this blog, we just want to help candidates pass their GA exam quite comfortably at the first attempt. There are many candidates which struggle to get the right answer for Google Analytics Certification questions

As you already know, you are given 90 minutes to answer 70 questions and for passing it, you have to score 80% marks means out of 70 questions, you need to answer correctly for 56 questions. It is not an easy task as it appears. So, Get these questions and pass in just first attempts.

Here is list of 70 questions and its answers –

1. Which of these channels is NOT included in the default Channels report?

Organic Search




2. Views can include website data from before the view was created.



3. By default, when will Google Analytics NOT be able to identify sessions from the same user?

When the sessions happen in the same browser on the same day

When the sessions share the same browser cookie

When the sessions happen in different browsers on the same device

When the sessions happen in the same browser on the same device

4. Which report shows the percentage of traffic that has visited your site before?

Interests > Affinity categories report

Behavior > New vs returning report

Behavior > Frequency and Recency report

All traffic > Referrals report

5. If you want to track users and sessions across multiple domains, what must you set up?

AdWords Linking

Cross-domain tracking

Data Import

Ad Exchange Linking

6. Which user characteristic may NOT be used to change keyword bids in AdWords?

ad preference

time of day



7. What will happen if a user clears the Analytics cookie from their browser?

Analytics will set a new browser cookie the next time a browser loads a tracked page

All of the above

Analytics will set a new unique ID the next time a browser loads a tracked page

Analytics will not be able to associate user behavior data with past data collected

8. Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report

Users Flow report

Cohort Analysis report

User Explorer report

9. By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Campaign and Medium

Source, Medium, Campaign, and Ad Content

Campaign and Ad Content

Source and Medium

10. What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Channel Groupings

Multi-Channel Funnels

Conversion tracking

Attribution modeling

11. Once you have deleted a view, you have a limited number of days to restore that view.



12. Which reports show websites that send traffic to your pages?


All Traffic



13. Which tags does Google Analytics recommend to accurately track campaigns?

Medium, Source, and Campaign

Campaign, Content, and Term

Medium, Source, and Content

Source, Content, and Term

14. Which campaign parameter is NOT standard in Google Analytics?





15. You can only apply a Custom Dimension to data that was collected after you created the dimension.



16. What is a “metric” in Google Analytics?

The dates in your date range.

A dimension that can help you analyze site performance.

A segment of data separated out in a report for comparison.

The numbers in a data set often paired with dimensions.

17. You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.



18. Which of these could NOT be tracked using Goals in Google Analytics?

Making a purchase

Signing up for a newsletter

Customer's lifetime value

Watching a video

19. Which of these user characteristics CANNOT be used to create a Custom Segment?

Users 25 to 34 years of age who have their browser set to Spanish

Users that viewed a page on your website and then watched a video

Users who have children

Users that engaged in your social media or email campaigns

20. Which report demonstrates how well specific parts of your website performed?

Frequency and Recency report

Location report

Content Drilldown report

Top Events report

21. Custom Reports will NOT let you do what?

Pair metrics and dimensions of different scopes

Create a report with Custom Metrics

Use multiple dimensions together in the same report

Use a Custom Dimension as a primary dimension

22. Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Multi-Channel Funnel reports

Goals reports

Acquisition reports

Ecommerce reports

23. What four parameters can you include with an event hit for reporting?

Event, Category, Action, Label

Category, Action, Label, Unique Events

Category, Action, Label, Total Events

Category, Action, Label, Value

24. Which reports require you to activate Advertising Features?

Demographics and Interests reports

Geo reports

Cohort Analysis reports

Real-time reports

25. If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?





26. How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Second-to-last-click attribution

Assisted conversion

Primary conversion

Last-click attribution

27. What is required for User ID to track users across different devices?

Google Tag Manager

All of the above

that generates and sets unique IDs

A new Analytics account for reporting

28. Segments are applied before sampling in reports.



29. Which of these are required for Multi-Channel Funnels?

Advertising Features

Custom Dimensions

Goals or Ecommerce

In-page Analytics

30. To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

The Measurement Protocol

Browser cookies

The Networking Protocol

Data Import

31. In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Paid and organic search

Television commercials

Social network

Website referrals

32. Sharing a Custom Report will share the data in that report.



33. Which of these can you NOT share using The Solutions Gallery?

Custom reports



Custom Dimensions

34. Which of these criteria CANNOT be used to create a Custom Segment?


Ad type


Sequences of user actions

35. Custom Dimensions can be used as which of the following?

Primary dimensions in Custom Reports

Secondary dimensions in Standard reports

All of the above

Secondary dimensions in Custom Reports

36. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on will NOT count as a goal?





37. Which of these is NOT a valid metric-dimension combination?

Total Events / User Type

Sessions / Source

Sessions / Bounce rate

Time on Page / Device Type

38. Which report would you use to determine where users start or exit the conversion funnel?

Goal Flow report

Cohort Analysis report

Treemaps report

User Timings report

39. Which report can compare metrics based on user acquisition date over a series of weeks?

Users Flow report

User Explorer report

Active Users report

Cohort Analysis report

40. What type of data does Google Analytics prohibit you from collecting?

Personally identifable information

Product SKU(s)

Purchase amount

Billing city

41. Which of these represents the hierarchical structure of a Google Analytics account?

View > Account > Property

Account > Property > View

Account > View > Property

Property > Account > View

42. Smart Goals are created automatically by Google's machine-learning algorithms.



43. Which of these would prevent data from appearing in a Custom Report?

You've applied too many metrics to the Custom Report

You’ve applied too many dimensions to the Custom Report

You haven’t shared that Custom report with users in the same view

You’ve applied a filter that filters out all of your data

44. When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user makes a reservation

Every time a user performs an action with pageview tracking implemented

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking implemented

45. Which report helps identify which browsers may have had problems with your website?

The Source/Medium report

The Browser & OS report

The Active Users report

The New vs Returning report

46. Which report helps you understand which kinds of mobile devices were used to visit your website?

Technology > Network report

Site Content > Landing Page report

All Traffic > Source/Medium report

Mobile > Devices report

47. By default, Google Analytics can only collect behavioral data from web-connected systems.



48. If you wanted to track what search terms customers used to find products on your website, what would you set up?

Search filters

Site Search

Enhanced Ecommerce

Data Import

49. Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?

Custom Include filter with field “Campaign Name” and pattern “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Page Title” and pattern “back to school”

50. What four types of Goals are available in Google Analytics?

Destination, Event, Duration, Pages/Screens per Session

Destination, Event, Pageview, Social

Location, Event, Time, Users per Session

Pageview, Event, Transaction, Social

51. To collect how many times users downloaded a product catalog, what would you set up?

Event Tracking

Custom Dimension

Calculated Metrics

Custom Report

52. What is a “secondary dimension” in Google Analytics?

A visualization that allows you to understand the impact of your data.

An additional dimension you can add to a report for more specific analysis.

An additional widget you can add to a dashboard for more specific analysis.

An additional metric you can add to a report for more specific analysis.

53. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?





54. Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.



55. Where in the HTML of your webpage should you place your Analytics tracking code?

Just after the opening tag of your website

Just before the closing tag of your website

Just after the opening tag of your website

Just before the closing tag of your website

56. Which of these is NOT a benefit of Remarketing in Google Analytics?

Create remarketing lists without making changes to your existing Analytics snippet

Allow customers to reorder an item they have previously purchased

Create remarketing lists based on custom segments and targets

Show customized ads to customers who have previously visited your site

57. Google Analytics filters are applied in the order in which they are set in your view.



58. In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.



59. What is a “dimension” in Google Analytics?

The total amount of revenue a business has made in a given date range.

A comparison of data between two date ranges.

A report that offers information about your audience.

An attribute of a data set that can be organized for better analysis.

60. Filters let you include, exclude, or modify the data you collect in a view.



61. What will happen if you install the same default tracking code on pages with different domains?

Analytics will alert you about duplicate data collection

Analytics will associate these users and sessions with their respective domains

Analytics will not associate these users and sessions with any domain

Analytics will associate these users and sessions with a single domain

62. Which of these can be imported to define a remarketing audience?

Custom Metric

Custom Segment

Custom Dimension

Custom Report

63. Which of these CANNOT be collected by the default Analytics tracking code?

User’s favorite website

Page visits

Device and operating system

Browser language setting

64. Auto-tagging is used to collect data from which kinds of traffic?

Social media traffic

Search engine traffic other than Google

Website referral traffic

AdWords Campaign traffic

65. Which report indicates the last page users viewed before leaving your website?

Pages report

Exit Pages report

Landing Pages report

All Pages report

66. By default, which of these is NOT considered a “source” in Google Analytics?




67. What is the “Bounce Rate” in Google Analytics?

The percentage of visits when a user landed on your website and exited without any interactions

The percentage of total site exits

The percentage of sessions in which a user exits from your homepage

The number of times unique users returned to your website in a given time period

68. Which data table display compares report metrics to the website average?





69. Filters may be applied retroactively to any data that has been processed.



70. What are the four scope levels available for dimensions and metrics in Google Analytics?

Event-level, duration-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Hit-level, session-level, product-level, or user-level scope

Best of Luck!!!

Posted at : 30-11--0001 00:00:00