DoubleClick Search Mobile Assessment Questions and Answers 2021

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This list of DoubleClick Search Mobile Assessment Questions and Answers 2021 will help you.

1. In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. How much is the value of this action along the purchase funnel?

$500
$200
$2.50
$20

2. Due to a change in budgeting, you need to quickly adjust your entire campaign to automatically increase bids on mobile devices by 20 percent. How can you accomplish this?

Device bid adjustment
Bid strategy opportunities
Custom Floodlight variables
Manual cost-per-click (CPC) bidding

3. Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group. How many can Jane track within one ad group?

4. Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?

By specifying offline activity as the conversion source in her report
Create a formula column that manipulates the existing data in her reports
She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search
Create a custom Floodlight column containing the offline Floodlight activities

5. Ingrid’s client is the online sporting goods retailer, Sports Gear. What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?

Sports Gear does not sell snowboards.
Sports Gear has a mobile app on both iOS and Android.
Sports Gear’s research has shown that their customers also enjoy good coffee.
The Sports Gear website looks great on large desktop screens.

6. When setting up Floodlight activities for a call-tracking service, what should the primary source of conversions be?

All transactions
Offline activity
Selected conversions
All actions

7. Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

Add a formula column that assigns this weighted value to each device
Define the weighted values in a separate application and work with a third party to upload this data
Ensure that mobile bid modifiers are automatically optimized
Use custom Floodlight variables

8. How would you track in-app conversions in an Android app?

AdWords conversion tracker
Floodlight
Pure downloads
Google Tag Manager

9. Which client goal appropriately matches with the use of app extension ads for a campaign?

Installs of app and website visits
Track Floodlight tags
Follow cross-environment conversions
Drive click-to-calls

10. What type of data can be collected when using a Google forwarding number with a call extension?

Call duration
Caller phone number
Call location
Caller name

11. Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

Link to each store so the user can click on the correct one
Create a separate ad group for each store
Provide a survey question up-front and ask the user what type of device they’re using
Link to the company’s website to avoid the store altogether

12. What measurement gap can a call-tracking service fill?

Mobile in-app conversions
Cross-device conversions
Offline conversions
Mobile web conversions

13. Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. How do you ensure their ad directs users to the correct site for their device?

By using ifmobile and ifnotmobile landing page parameters to specify which URL is used
By using Adwords conversion tracker
With cross-device conversion reporting
No action is required, as it’s a single version of the website that works across all devices

14. How do you include cross-device conversion data in bid strategies?

Use cross-environment conversions when computing bid adjustments
Ensure that mobile bid modifiers are automatically optimized
Manually set device bid adjustments for each ad group
Create a formula column

15. To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?

Age
Affinity category
Country
Device

16. Ally’s client wants to know which of their campaigns had the greatest cross-device uplift. How can she apply a calculation to the data in her report that will provide her client with this information?

Use a formula column
Add the “Actions cross-env” column
Use the Call metrics report
Segment by device

17. Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?

Caller area code
Call duration
Click to calls
Call start and end time

18. To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

Just the last click
More than just the last click
The first and last click
Customer intent

19. A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?