Display & Video 360 Brand Controls Basics Assessment Questions and Answers 2021

This list of Display & Video 360 Brand Controls Basics Assessment Questions and Answers 2021 will help you.

1. An advertiser wants to serve on sites that are suitable for general audiences, similar to movie ratings. Which targeting option should they use?

Viewability of 20 percent or greater
Digital content labels
Motion picture ratings
Video ad position

2. How does an advertiser create a blacklist of apps and sites where their ads will never serve?

Create a channel of URLs and apps, and set it as a blacklist for that advertiser.
Create a list of negative keywords, and set it as a blacklist for that advertiser.
Create a spreadsheet of URLs and apps, and share it with your account manager.
Enable the API for blacklisted channels, and submit through a structured data file.

3. How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
Publishers tell Google which content is suitable for ads.

4. Who controls the type of site content that’s acceptable for your ads to appear on?