Optimize Performance in DoubleClick Search Assessment Questions and Answers 2021

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This list of Optimize Performance in DoubleClick Search Assessment Questions and Answers 2021 will help you.

1. Supercool Kicks Wants To See Which Landing Page Experience Is Best For Users Who Have Clicked The Cool Kicks Sneaker Ads. What Best Practice Should They Follow While They’re Running This Test?

Keep the landing pages as generic as possible
Test as many landing pages as possible to keep the testing period short
Test the landing pages in every one of their ads for consistency
Keep the content on the landing pages unchanged

2. Knowing That DinoWorld Park Tickets Tend To Have A Long Conversion Funnel, Johanna Wants To Give Equal Credit To Every Click That Kept The User’s Interest Prior To Purchasing Tickets. Which Model Would She Use To See Credit Assigned In This Way?

Position based
Time Decay
Linear
Last click

3. How does the position-based attribution model assign conversion credit?

All credit goes to the last click
Majority of credit is split across click interactions, with remaining credit given to any impressions
Majority of credit is split between the first and last interactions, with remaining credit given to other interactions
Majority of credit is given to the first interaction, with remaining credit given to other interactions

4. James Wants To See A Full List Of Bid Strategies And The Health Status Of Each. How Can He Do This?

Budget Management tab
Add a filter for bid strategy health status on the bid strategy summary page
Pull a report and check for cost per action (CPA) across strategies
View the Health panel overview

5. Lucy Wants To Get An Idea Of How Her Bid Strategy Would Perform With A 10 Percent Increase Of Weekly Spend, Without Risking Her Budget. What Feature In DoubleClick Search Could Help Lucy Out?

Forecasting
Attribution modeling
Portfolio bidding
Bid strategy health

6. Suzanne Has Run All The Reports She Can Think Of, But She Wants To Make Sure She’s Not Missing Anything. What’s One Method She Can Use To Find Parts Of Her Campaign Strategy That Are Under-Credited?

Compare conversion data across three different attribution models
Review the health panel overview and cross-reference performance reports
Use third-party targeting for promotions
Add budget for landing page tests to increase conversions

7. Mario Has A Tight Budget For His Campaign And Wants To Make Sure His Targeting Is Set Up To Get Him The Best ROI Possible. What Feature Can Mario Set Up In DoubleClick Search To Automatically Detect High-Performing Geographic Areas?