Optimize Performance in DoubleClick Search Assessment Answers

Optimize Performance in DoubleClick Search Assessment Answers

Get free Optimize Performance in DoubleClick Search Assessment Questions and Answers in 2021 and pass the exam. There are many Digital Marketing Companies around the World that gives advantages to employees / candidates who have passed Google exams and have Certification. We would like to inform you that you too can pass Optimize Performance in DoubleClick Search Assessment exam 2021 by following these questions and their answers.

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This list of Optimize Performance in DoubleClick Search Assessment Questions and Answers 2021 will help you.

1. Supercool Kicks Wants To See Which Landing Page Experience Is Best For Users Who Have Clicked The Cool Kicks Sneaker Ads. What Best Practice Should They Follow While They’re Running This Test?

  • Keep the landing pages as generic as possible
  • Test as many landing pages as possible to keep the testing period short
  • Test the landing pages in every one of their ads for consistency
  • Keep the content on the landing pages unchanged

2. Knowing That DinoWorld Park Tickets Tend To Have A Long Conversion Funnel, Johanna Wants To Give Equal Credit To Every Click That Kept The User’s Interest Prior To Purchasing Tickets. Which Model Would She Use To See Credit Assigned In This Way?

  • Position based
  • Time Decay
  • Linear
  • Last click

3. How does the position-based attribution model assign conversion credit?

  • All credit goes to the last click
  • Majority of credit is split across click interactions, with remaining credit given to any impressions
  • Majority of credit is split between the first and last interactions, with remaining credit given to other interactions
  • Majority of credit is given to the first interaction, with remaining credit given to other interactions

4. James Wants To See A Full List Of Bid Strategies And The Health Status Of Each. How Can He Do This?

  • Budget Management tab
  • Add a filter for bid strategy health status on the bid strategy summary page
  • Pull a report and check for cost per action (CPA) across strategies
  • View the Health panel overview

5. Lucy Wants To Get An Idea Of How Her Bid Strategy Would Perform With A 10 Percent Increase Of Weekly Spend, Without Risking Her Budget. What Feature In DoubleClick Search Could Help Lucy Out?

  • Forecasting
  • Attribution modeling
  • Portfolio bidding
  • Bid strategy health

6. Suzanne Has Run All The Reports She Can Think Of, But She Wants To Make Sure She’s Not Missing Anything. What’s One Method She Can Use To Find Parts Of Her Campaign Strategy That Are Under-Credited?

  • Compare conversion data across three different attribution models
  • Review the health panel overview and cross-reference performance reports
  • Use third-party targeting for promotions
  • Add budget for landing page tests to increase conversions

7. Mario Has A Tight Budget For His Campaign And Wants To Make Sure His Targeting Is Set Up To Get Him The Best ROI Possible. What Feature Can Mario Set Up In DoubleClick Search To Automatically Detect High-Performing Geographic Areas?

  • Portfolio geo-bidding
  • Health panel geo tab
  • Remarketing lists for search ads (RLSA)
  • Adaptive geo-targeting

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