Campaign Manager Certification Assessment Questions and Answers 2021

Are you looking to pass Campaign Manager Certification Assessment 2021? We have Campaign Manager Certification Assessment Answers 2021 for FREE, so that you can make your dreams come true. Get 100% correct answers to questions regarding Campaign Manager Certification Assessment 2021.

If you are too busy or not enough time for getting answers to questions for Campaign Manager Certification Assessment 2021 then having these questions and answers, you will be able to pass the exam quite efficiently. We are Digital marketing professionals who understands the importance of having answer to questions regarding Campaign Manager Certification Assessment 2021. Keep in mind, that we will not be responsible, if you get any answer wrong/irrelevant in the website. However, we have given our 100 percent to provide you 100 percent right answers.

Source Link: https://skillshop.exceedlms.com/student/catalog/browse

This list of Campaign Manager Certification Assessment Questions and Answers 2021 will help you.

1. To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

Pipe (“|”)
Comma (“,”)
Percent sign (“%”)
Semi-colon (“;”)

2. Counters and Total Interactions metrics are available for which type of creatives?

Twitter creatives
Mobile in-app interstials
Creatives built in Studio
HTML5 creatives coded in GWD

3. What are two Video Verification metrics? (select two)

Audio muted at finish
Video Prominence Score
Audio muted at start
Eligible impressions for audio

4. What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

Frequency cap
Keyword targeting
Priority
Dynamic targeting keys

5. What settings are required to give a user reporting access for a single advertiser?

Schedule a report to be sent to the user, automatically granting them access to that data
Create a user role, and assign the advertiser as the sub-account.
Ask the advertiser to send an email to support, granting access to their reporting data
Create a user profile with a reporting-only user role, and filter for that advertiser

6. What are three benefits of using Internal Redirect tags? (select three)

Reduce latency on ad-serving
Standardize a counting method with platform publishers
Saves time from having to negotiate deals with the publisher
Richer domain information in Verification

7. What ad setting limits the number of times that ad can be shown to a particular user?

Priority
Frequency cap
Hard cut-off
Impression ratio

8. Which three workflows can be used to make bulk edits? (select three)Select All Correct Responses

The Campaign Manager filtered view
The Edit Multiple button
Campaign spreadsheet upload
The DCM/DFA Reporting and Trafficking API

9. What level is used to calculate conversions if the lookback window differs between objects?

Campaign level
Placement level
Account level
Site level

10. At what level can landing pages be set, so they are the same across multiple ads?

Placement
Creative
Account
Ad

11. Where would purchased inventory for a campaign be entered in Campaign Manager?

Landing pages
Campaigns
Placements
Floodlight tags

12. When assets are added to an existing creative, where will these updates be reflected?

In the creative preview, but not in currently assigned ads
Within the ads where the creatives are assigned
In future ad creative assignments, but not within existing ads
Updates appear as a new creative

13. When using a placement media cost cap, what will happen once the cap is reached?

Ad-serving fees won’t be charged
The placement will be paused until the cap is removed
Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
Reports will not reflect the impressions and click metrics

14. What does an “execution channel” represent in the Planning process?

An area to enter the user’s objectives, budget, and start and end dates
A “channel” created between an advertiser and publisher as soon as the RFP is sent
The act of sending an RFP to begin the negotiation process with the publisher
The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

15. What must a Floodlight tag include to capture product data alongside a conversion?

An ord value
Dynamic pixels
Custom Floodlight variable
1×1 tracking pixel

16. Which conditions must be true in order to designate an advertiser as a “child”?Select All Correct Responses

There aren’t any Floodlight activities associated with the “child” advertiser
There aren’t any campaigns associated with the “parent” advertiser
The advertiser doesn’t have any “child” advertisers associated with it
The advertiser is part of a subaccount

17. Which two methods count impressions on site-served creatives? (select two)Select All Correct Responses

Tracking Ads
1×1 impression tracker
Click tracker ad
Mobile tracking ad

18. Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

In Campaign Manager Account Admin settings
In Site Directory under Properties
Next to its associated site name within a Campaign
In the advertiser’s properties, under Landing Pages

19. Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

User profiles
User roles
Placement strategies
Content categories

20. In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)Select All Correct Responses

Creative Type
Paid Search Ad
Video Player Size
Device Usage

21. If a publisher serves a placement tag after the campaign end date, what ad will serve?

The default ad
The backup image
Nothing will serve
A random ad

22. What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

Google Tag Manager
Dynamic tags
Advanced properties
Custom Floodlight variables

23. What counting method tracks the number of sales made or items purchased?

Standard counting
Sales activities
Custom Floodlight variables
Counter activity

24. To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

Contact support using live chat
From Campaign Manager, go to the Google Marketing Platform apps icon and selectDisplay & Video 360
Create a new association in the advertiser’s properties and add the Trafficking code
Add the Display & Video 360 partner ID to the Floodlight configuration as an association

25. For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

The tag needs to be set as INS tag with mobile capacity
A global site tag (gtag.js) must be used
Device ID needs to be passed into the dc rdid parameter
The tag needs to be assigned an app ID

26. What counting method tracks the number of sales made or items purchased?

Standard counting
Sales activities
Custom Floodlight variables
Counter activity

27. For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

The tag needs to be set as INS tag with mobile capacity
A global site tag (gtag.js) must be used
Device ID needs to be passed into the dc rdid parameter
The tag needs to be assigned an app ID

28. When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

A dynamic feed that can be quickly implemented into Studio
A list of placements you intend to purchase and the publishers you’re buying inventory
from
A list of creative specifications for implementing the deals in Display & Video 360
TrueView placements for running on YouTube propert

29. Which metric is NOT available in Data Transfer?

Cross-environment conversions
% Invalid Clicks
Active View: % of Completed Impressions Visible
Designated Market Area (DMA) ID

30. What report tracks Floodlight attribution in Reporting?

Insights
Cookie Reach Overlap
Path to Conversion
Floodlight impressions

31. What action can be taken to select which columns appear in the trafficking interface?

Create a custom view
Create a new user role
Create a filter
Create a new user profile

32. What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

1×1 and “ord”
“type” and “cat”
u1 and “fls”
“src” and 1×1

33. What is the limit to retrieve log data from a Data Transfer Google Bucket?

1 year
Unlimited
60 days
30 days

34. Which functionalities are available to manage conversion data using the API? (select two)Select All Correct Responses

Run
Delete
Update
Insert

35. The Insights tab in Reporting shows the view performance against which three goals? (select three)Select All Correct Responses

Cost per activity (CPA)
Click rate
Viewable CPM
Conversions per impression

36. What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

An account/advertiser relationship
A parent/child relationship
Shared billing profiles
A single Floodlight activity

37. What timezone is used in Data Transfer (DT) timestamps for impression and click files?

Coordinated Universal Time (UTC)
The user’s timezone
Eastern Time (ET)
The advertiser’s timezone

38. Which two tabs in Reporting provide access to viewability data? (select two)Select All Correct Responses

Summary
Report Builder
Attribution
Verification

39. What targeting rules display an ad to users who have viewed a product, but not purchased it?

Positively target all product viewers AND negatively target all product purchasers
Positively target all product purchasers AND negatively target all product viewers
Negatively target all product purchasers AND collect purchase IDs using u-variables
Positively target all product viewers AND collect purchase IDs using u-variables

40. What is the more cost-effective way to restrict ads served to a specific geographic region?

Geo-targeting managed by a publisher or DSP
Geo-targeting managed by the ad server
Language targeting managed by the ad server
Frequency caps managed the publisher or DSP

41. What feature can be used to combine log-level impression and click data for a custom reach analysis?

Line item filtering in Studio
Data Transfer
GRP Insights
Attribution conversion segments

42. Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

Adding an image creative at the advertiser level
Adding an image creative at the campaign level
Adding an HTML5 creative at the campaign level
Adding a rich media creative at the campaign level

43. What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Custom 1×1 pixel that fires when the product or service page loads
Custom Floodlight variable that captures the product or service ID
Dynamic Floodlight tag that sources product or service IDs
Sales Floodlight tags that capture revenue

44. What report shows how long it takes for a customer to convert after interacting with an ad?

First Interaction
Time Lag
Path Length
Path to Conversion

45. When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Allocate more budget to building better video creatives
Target remarketing lists for all image creatives
Assign the ad’s frequency cap to one impression per day
Create a sequential rotation with the Rich Media creative set first

46. When is an impression counted in Reporting?

As soon as a creative is requested from the publisher
After the creative is served and viewed on the site
After the browser begins loading the webpage
After a user’s device indicates that the creative download has begun

47. What object in Campaign Manager is equivalent to a creative in Display & Video 360?

Ad
Campaign
Placement
Creative

48. If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

User profile filters
Subaccount access
Google account permissions
User roles

49. Which information can be extracted from the data in the Verification tab? (select two)Select All Correct Responses

Issues related to content
Errors for the ad tag related to implementation issues
Charts showing all of the errors related to visual performance
Conversion and revenue performance

50. What Floodlight conversion counting method would report the first visit for each user within a given day?

Standard
Per session
Transactions
Unique

51. In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)Select All Correct Responses

Each conversion gets its own row with interactions in separate columns
Each interaction gets its own row with interactions spread across rows
Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
Rows and columns are flipped

52. Paid search dimensions in Report Builder are compatible with what metric?

Paid Search Revenue
Downloaded impressions
Active View
Cost Per Click

53. At what level can landing pages be managed across campaigns?

Placement
Creative
Advertiser
Ad

54. What happens when a user meets the frequency cap for an ad?

Ads stop serving to that user
Ads serve at a lower CPM
Another ad or a default ad is served
The placement stops serving to that user

55. Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)Select All Correct Responses

Display & Video 360
Studio
Google Ads
Search Ads 360

56. What report in Report Builder shows the number of unique users who have interacted with ads?

Path to Conversion
Standard
GRP
Cookie Reach Overlap

56. When would a VPAID asset be used?

When VAST is not supported
As a backup for a VAST asset
When a video ad contains interactive features
For videos served on mobile devices

57. Cross-environment conversion methodology takes into account what data sources? • Data pools, cookies, audience IDs

Data pools, cookies, audience IDs
Cookies, SDKs, audience data
Resettable device IDs, cookies, anonymized Google sign-ins
Device types, OS, cookies

58. When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

Default ad
.swf file
Polite load image
Backup image

59. Which two methods measure impressions served in a mobile app? (select two)Select All Correct Responses

Click tracker ad
Mobile tracking ad
Serving mobile creative directly through Campaign Manager
1×1 impression tracker

60. What are two benefits of using the INS tag? (select two)Select All Correct Responses

Serves ads on browsers that don’t support Javascript
Reduces load latency
Eliminates the need for publishers to add cache-busters
More robust Verification data

61. When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

Image
HTML5 banner
Custom Display Interstitial
Rich Media

62. Where are Campaign Manager and Display & Video 360 linked?

Campaign properties
Advertiser properties
Floodlight configuration
Admin subaccounts

63. Which two features may be used to log additional information about a click? (select two)Select All Correct Responses

Event tags
Image source tags
Landing page URL suffix
Dynamic targeting keys

64. What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

Associate the team member with a User Profile designated for Google Cloud access
Add the team member’s email to the Google Group associated with the Cloud Storage bucket
Set up an automated email for the team member to receive daily reports
Run the script: gs://[bucket_name]/[username]

65. What is required to track mobile app conversions using Floodlight tags?

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
A Floodlight tag with the activities set to collect in-app variables, available in DT files
A dynamic publisher pixel implemented in the Floodlight tag
An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

66. The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)Select All Correct Responses