Search Ads 360 Certification Exam Questions and Answers 2022

This list of Search Ads 360 Certification Exam Questions and Answers 2022

1. What configuration setting eliminates duplicate conversions between advertisers?

Revenue
Shared Floodlight configuration
Counter
Action

2. What is shown in the “Last sync” details tab? (select two)

A list of campaigns modified
The time that the sync occurred
A list of error types
The number of errors during the sync

3. Which three features can be used to integrate offline conversion data?(select three)

sFTP
Bulksheets
Search Ads 360 API
Google Data Studio

4. When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

Advertiser
Campaign
Placement
Publisher

5. When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

3-4 weeks
2 weeks
3 months
1 week

6. At which three levels can bid strategies be applied? (select three)

Keyword
Ad group
Agency
Campaign

7. What two Floodlight activity group types can be set up? (select two)

Counter
Metric
Sales
Dimension

8. What metrics estimate conversions that measure user behavior across devices and environments?

clicks
cost
Cross-environment metrics
Visits

9. What function do ValueTrack parameters perform?

Dynamically insert information
Create custom date segmentation
Automatically sync to Google Tag Manager
Track additional conversion types

10. Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

Campaign Manager API
Bulksheets
Custom Variables
Search Ads 360 API

11. During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Decrease bidding portfolio by 1 low-performing keyword
Decrease maximum bid in the bid strategy setting 40%
Decrease CPA target of bid strategy 60%
Increase bidding portfolio by 2 new keywords

12. Which three changes can a user set up using scheduled edits? (select three)

Lower bids on keywords during weekends
Raise bids on keywords every Monday at 7am
Activate a new bid strategy
Activate ads or keywords at a specific time

13. What Floodlight tag measures purchases and revenue on a website?

Action
Revenue
Transaction
Counter

14. What are two key differentiators in functionality between labels and business data?

Ability to report at the campaign level
Ability to pivot metrics within Search Ads 360
Ability to attach a business calendar
Ability to pause biddable items

15. Data Exclusion events exclude data for a minimum of how many hours?

2 hours
24 hours
4 hours
8 hours

16. Which three frequencies can be scheduled for reports? (select three)

Hourly
Monthly
Daily
Weekly

17. Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

Keyword
Campaign ID
GCLID
Match Type

18. What action should be used to pass a conversion attribute (such as shipping cost)?

Set up Custom Floodlight Variable using bulksheets
Set up Custom Floodlight Variable using the relevant engine frontend
Set up an additional Floodlight tag and pass the shipping cost through the revenue field
Set up Custom Floodlight Variable as a metric

19. Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Edit advertiser settings
Remove user access to an agency’s advertisers
Edit advertiser components
Edit all advertisers within an agency

20. What could prevent Inventory Management from making changes to a campaign?

Edits to ad rotation settings
Manual edits to campaign name or status
Edits to campaign bids or bid strategies
Manual edits to keyword URL templates

21. What type of bid strategy is supported by the forecasting tool?

Position
Max clicks
Conversions or Revenue
Rules

22. What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

Remarketing lists
Search Ads 360 API
Attribution
Google Ads API

23. What feature may be used to report on a specific Floodlight conversion? • Custom Metric

Custom Metric
Custom Column
Custom Dimension
Business data

24. What occurs when auto-tagging is enabled?

A Google click ID is appended to all landing page URLs
A label is added to all Google Ads campaigns
A scheduled edit is created for all Google Ads campaigns
A Google Click ID is reported in the budget pacing report

25. What feature may be used to edit custom Floodlight variable data?

Text Editor
Google Ads API
Search Ads 360 API
Bulksheets

26. Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses

Floodlight
Bing Conversion Trackers
Google Ads Conversion Trackers
Gemini Conversion Trackers

27. What attribution model assigns all credit to the last click on a paid search ad before a conversion?

Data-Driven
Position-based
Last paid search interaction
First interaction

28. Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)Select All Correct Responses

Impression share
Max CPA
Position
Profit

29. Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)Select All Correct Responses

Executive reports can’t be sent to a user with no access to Search Ads 360
Deliver daily file to shared sFTP
Link to a shared version of the generated report
Send a downloaded PDF or Excel file

30. Which two column categories appear in formula columns? (select two)Select All Correct Responses

Engine metrics
Creation time
Search impr share
Conversion metrics

31. What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

Landing page test
Rules
Placeholder keyword
Business data

32. If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

Ad group’s currency
Billing currency
Advertiser’s currency
Engine’s currency

33. What does it mean when the “Stop sync” button is greyed out?

The engine account is paused.
The sync is applying updates.
The sync is complete.
The engine type is “Other.

34. Bulksheets can be used to complete which two tasks? (select two)Select All Correct Responses

Create labels
Upload offline conversions
Generate formula columns in bulk
Upload custom Floodlight variable data

35. How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

8 hours
4 hours
6 hours
2 hours

36. What level should be used to evaluate performance of a bid strategy?

Bid strategy
Individual ad
Individual keyword
Individual campaign

37. Which level’s settings CANNOT be edited with bulksheets? (select two)

Advertiser
Network
Ad Group
Campaign

38. When a reporting view is saved, who has access to the view?

All users within that advertiser
Select users within that advertiser
No users within that advertiser
Only users with edit access within that advertiser

39. Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)Select All Correct Responses

Keywords / Product Groups
Ad groups
Agency
Campaigns

40. Which three requirements must be met to run a successful ad copy test? (select three)Select All Correct Responses

Each ad must contain only one landing page URL
Minimum number of required impressions for each ad group
All keywords and engines must be paused
Ads must only include one ad copy test at a time

41. Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)Select All Correct Responses

Set up a Custom Dimension in Google Analytics
It is not possible to pass conversion attributes
Set up a custom Floodlight variable in Google Tag Manager
Set up a custom Floodlight variable as a dimension in Search Ads 360

42. Which three modifiers can be automated by a bid strategy? (select three)Select All Correct Responses

Location target bid adjustments
Mobile bid adjustments
Search impression share bid adjustments
Remarketing target bid adjustments

43. At which two levels can URL Templates be set up? (select two)Select All Correct Responses

Campaigns
Advertiser
Engine
Agency

44. Which two types of uploads can be made through an sFTP endpoint? (select two)Select All Correct Responses

Bulksheets
Conversions
Google Search history
Inventory management feeds

45. When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

Campaign Manager
Display & Video 360
Search Ads 360
Each product uses separate time zones

46. What step would be taken to check if an inventory management template has created any entities?

Check the template’s progress bar
Filter for errors in the reporting dashboard
Create an Executive Report with no filters
Apply an “Inventory template ID” filter

47. If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1 hour
6 hours
24 hours
12 hours

48. Which three URLs are involved in a landing page test? (select three)Select All Correct Responses

Rule
Experiment
Control
Original

49. In what order should new entities be created (assuming no campaigns already exist)?

Campaign > Ad Group > Ad > Keyword
Keyword > Ad Group > Campaign
Keyword > Campaign > Ad Group
Ad Group > Keyword > Campaign

50. What permissions are needed to create an advertiser?

Read-only
Advertiser viewer
Agency Manager
Advertiser user (edit access)

51. When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

Each product uses separate currencies
Search Ads 360
Campaign Manager
Display & Video 360

52. What setting should be applied to a Floodlight tag passing offline conversion data?

Dynamic tag
Image tag only
Primary source is offline
Primary source is retail

53. What is the Search Ads 360 account hierarchy?

Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
Agency > Advertiser > Engine > Campaign > Keyword
Advertiser > Engine > Campaign >Keyword
Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

54. What conversion data can be uploaded using bulksheets?

Google Analytics goal data
Google Ads conversions data
Offline conversion data
Custom Floodlight variable data

55. At which three levels can automated rules be set up? (select three)Select All Correct Responses

Agency
Engines
Campaigns
Keywords

56. Which three engines are supported by the Search Ads 360 API? (select three)Select All Correct Responses

Bing
Gemini
com
Google Ads

57. Where can a saved web query be found?

In the left-hand menu, click Budget Management, then Web Query
In the right-hand menu, Click Advertiser Settings, then Web Query
In the right-hand menu, click Attribution, then Web Query
In the left-hand menu, click Downloads then Web Query

58. If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?